A. durable goods
B. non-durable goods
C. services
D. augmented goods
A. homogeneous shopping goods
B. heterogeneous shopping goods
C. impulse shopping goods
D. emergency shopping goods
A. fish and lumber
B. iron ore
C. wheat, cotton, fruits
D. crude petroleum
The examples of farm products included __________? Read More »
Marketing Mcqs, Product Strategy SettingA. product mix
B. product system
C. product assortment
D. family and line of product
A. component parts and materials
B. equipment and installations
C. maintenance and repair items
D. operating supplies
The capital items include _____________? Read More »
Marketing Mcqs, Product Strategy SettingA. co-branding
B. mix branding
C. optional branding
D. line fill branding
A. heterogeneous goods
B. legal advisors
C. shampoos and soaps
D. machine tools and refrigerators
The examples of non-durable goods are _________? Read More »
Marketing Mcqs, Product Strategy SettingA. guarantees
B. warranties
C. labeling
D. packaging
A. width of product mix
B. length of product mix
C. depth of product mix
D. consistency of product mix
The number of variants of each product offers in a line is classified as ___________? Read More »
Marketing Mcqs, Product Strategy SettingA. dual branding
B. brand building
C. pure branding
D. both A and B
The co-branding is also known as ____________? Read More »
Marketing Mcqs, Product Strategy Setting