The people who seek products with functional or practical purposes are considered as _________?
A. makers
B. destroyers
C. non-makers
D. non-destroyers
A. makers
B. destroyers
C. non-makers
D. non-destroyers
A. ideals
B. leadership
C. achievement
D. self-expression
The consumer’s primary motivation does not include _________? Read More »
Identifying Market Segments and Targets, Marketing McqsA. the horizontal dimension
B. the vertical dimension
C. the stretch dimension
D. the strength dimension
A. innovators
B. non-innovators
C. experiences
D. non-achievers
A. innovators
B. non-innovators
C. experiences
D. non-achievers
A. innovators
B. thinkers
C. achievers
D. strivers
A. market penetration pricing
B. market skimming pricing
C. quality leadership pricing
D. push pricing strategy
A. interactive
B. augmented
C. elastic
D. inelastic
A. cash rebates
B. special customer pricing
C. loss leader pricing
D. special event pricing
On The Christmas and Easter, lower prices pricing techniques are classified as _______? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. quality costs
B. augmented costs
C. variable costs
D. fixed costs