The people who seek products with functional or practical purposes are considered as _________?
A. makers
B. destroyers
C. non-makers
D. non-destroyers
Marketing Mcqs
The consumer’s primary motivation does not include _________?
The consumer’s primary motivation does not include _________?
A. ideals
B. leadership
C. achievement
D. self-expression
The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________?
The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________?
A. the horizontal dimension
B. the vertical dimension
C. the stretch dimension
D. the strength dimension
The young and impulsive people who seek excitement and variety can be the best _________?
The young and impulsive people who seek excitement and variety can be the best _________?
A. innovators
B. non-innovators
C. experiences
D. non-achievers
The young and impulsive people who seek excitement and variety can be the best __________?
The young and impulsive people who seek excitement and variety can be the best __________?
A. innovators
B. non-innovators
C. experiences
D. non-achievers
According to VALS framework, the consumer’s dimension groups having high resources do not include _________?
According to VALS framework, the consumer’s dimension groups having high resources do not include _________?
A. innovators
B. thinkers
C. achievers
D. strivers
The pricing strategy uses by companies, operating in price sensitive market is classified as ___________?
The pricing strategy uses by companies, operating in price sensitive market is classified as ___________?
A. market penetration pricing
B. market skimming pricing
C. quality leadership pricing
D. push pricing strategy
If the demand of the product changes considerably with the small change in price then the demand is said to be __________?
If the demand of the product changes considerably with the small change in price then the demand is said to be __________?
A. interactive
B. augmented
C. elastic
D. inelastic
On The Christmas and Easter, lower prices pricing techniques are classified as _______?
On The Christmas and Easter, lower prices pricing techniques are classified as _______?
A. cash rebates
B. special customer pricing
C. loss leader pricing
D. special event pricing
The costs of products that do not fluctuate with the level of production are classified as _________?
The costs of products that do not fluctuate with the level of production are classified as _________?
A. quality costs
B. augmented costs
C. variable costs
D. fixed costs