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Marketing Mcqs

The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________?

The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________?

A. the horizontal dimension
B. the vertical dimension
C. the stretch dimension
D. the strength dimension

The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________? Read More »

Identifying Market Segments and Targets, Marketing Mcqs

According to VALS framework, the consumer’s dimension groups having high resources do not include _________?

According to VALS framework, the consumer’s dimension groups having high resources do not include _________?

A. innovators
B. thinkers
C. achievers
D. strivers

According to VALS framework, the consumer’s dimension groups having high resources do not include _________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The pricing strategy uses by companies, operating in price sensitive market is classified as ___________?

The pricing strategy uses by companies, operating in price sensitive market is classified as ___________?

A. market penetration pricing
B. market skimming pricing
C. quality leadership pricing
D. push pricing strategy

The pricing strategy uses by companies, operating in price sensitive market is classified as ___________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

If the demand of the product changes considerably with the small change in price then the demand is said to be __________?

If the demand of the product changes considerably with the small change in price then the demand is said to be __________?

A. interactive
B. augmented
C. elastic
D. inelastic

If the demand of the product changes considerably with the small change in price then the demand is said to be __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The costs of products that do not fluctuate with the level of production are classified as _________?

The costs of products that do not fluctuate with the level of production are classified as _________?

A. quality costs
B. augmented costs
C. variable costs
D. fixed costs

The costs of products that do not fluctuate with the level of production are classified as _________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs