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Marketing Mcqs

The marketing strategy in which a firm sells different segments and offers different product is classified as __________?

Identifying Market Segments and Targets, Marketing Mcqs /
The marketing strategy in which a firm sells different segments and offers different product is classified as __________?

A. individual marketing
B. differentiated marketing
C. mass marketing
D. niche marketing

The marketing strategy in which a firm sells different segments and offers different product is classified as __________? Read More »

Identifying Market Segments and Targets, Marketing Mcqs

The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?

Identifying Market Segments and Targets, Marketing Mcqs /
The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?

A. segment identification
B. segment attractiveness
C. solution based segmentation
D. need based segmentation

The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________? Read More »

Identifying Market Segments and Targets, Marketing Mcqs

The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as _________?

Identifying Market Segments and Targets, Marketing Mcqs /
The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as _________?

A. thinkers
B. non-thinkers
C. motivators
D. non-motivators

The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as _________? Read More »

Identifying Market Segments and Targets, Marketing Mcqs

The five forces model of Michael Porter determines the attractiveness in long-run does not include _________?

Identifying Market Segments and Targets, Marketing Mcqs /
The five forces model of Michael Porter determines the attractiveness in long-run does not include _________?

A. threat of new entrants
B. threat of rivalry
C. threat of substitute products
D. opportunity to alliance

The five forces model of Michael Porter determines the attractiveness in long-run does not include _________? Read More »

Identifying Market Segments and Targets, Marketing Mcqs

The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of ________?

Identifying Market Segments and Targets, Marketing Mcqs /
The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of ________?

A. single product concentration
B. mass customization
C. product specialization
D. market specialization

The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of ________? Read More »

Identifying Market Segments and Targets, Marketing Mcqs

The narrowly defined consumer group seeking the mix of benefits in a segment is classified as _________?

Identifying Market Segments and Targets, Marketing Mcqs /
The narrowly defined consumer group seeking the mix of benefits in a segment is classified as _________?

A. niche
B. individuals
C. custom group
D. costly customization

The narrowly defined consumer group seeking the mix of benefits in a segment is classified as _________? Read More »

Identifying Market Segments and Targets, Marketing Mcqs