A. individual marketing
B. differentiated marketing
C. mass marketing
D. niche marketing
A. segment profitability
B. segment positioning
C. acid test segments
D. marketing mix
A. more total sales
B. less total sales
C. less total cost
D. more total purchases
A. strivers
B. non-strivers
C. non-believers
D. believers
A. segment identification
B. segment attractiveness
C. solution based segmentation
D. need based segmentation
A. thinkers
B. non-thinkers
C. motivators
D. non-motivators
A. threat of new entrants
B. threat of rivalry
C. threat of substitute products
D. opportunity to alliance
A. single product concentration
B. mass customization
C. product specialization
D. market specialization
A. niche
B. individuals
C. custom group
D. costly customization
A. non-switchers
B. switchers
C. non-shifting loyal
D. shifting loyal