The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.
A. Age of Globalization
B. Industrial Age
C. Information Age
D. Production Age
Marketing Mcqs
In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
A. Vertical Integration
B. Horizontal Integration
C. beta Market
D. Meta Market
In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
A. Brand image
B. Distribution
C. Promotion
D. Price
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
A. Business markets
B. Global markets
C. Consumer markets
D. Nonprofit and governmental markets
Marketers often use the term ___________ to cover various groupings of customers.
Marketers often use the term ___________ to cover various grougs of customers.
A. People
B. Buying power
C. Demographic segment
D. Market
In __________more customers would like to buy the product than can be satisfied.
In __________more customers would like to buy the product than can be satisfied.
A. latent demand
B. irregular demand
C. overfull demand
D. excessive
A Marketer is someone seeking a response from another party, called the __________.
A Marketer is someone seeking a response from another party, called the __________.
A. Customer
B. Fund raiser, contributor
C. Voter
D. Prospect
Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.
Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.
A. we sell quality
B. we challenge competitors
C. we implement ads
D. we sell hope
__________ goods constitute the bulk of most countries’ production and marketing efforts.
__________ goods constitute the bulk of most countries’ production and marketing efforts.
A. Durable
B. Impulse
C. Physical
D. Service e. Event
Marketing management is ____________?
Marketing management is ____________?
A. Managing the marketing process
B. Monitoring the profitability of the companies products and services
C. Develog marketing strategies to move the company forward
D. The art and science of choosing target markets and getting, keeg, and growing customers through creating, delivering, and communicating superior customer value,