Marketing Mcqs

The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.

A. Age of Globalization
B. Industrial Age
C. Information Age
D. Production Age

In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

A. Vertical Integration
B. Horizontal Integration
C. beta Market
D. Meta Market

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

A. Brand image
B. Distribution
C. Promotion
D. Price

A. Business markets
B. Global markets
C. Consumer markets
D. Nonprofit and governmental markets

Marketers often use the term ___________ to cover various grougs of customers.

A. People
B. Buying power
C. Demographic segment
D. Market

In __________more customers would like to buy the product than can be satisfied.

A. latent demand
B. irregular demand
C. overfull demand
D. excessive

A Marketer is someone seeking a response from another party, called the __________.

A. Customer
B. Fund raiser, contributor
C. Voter
D. Prospect

Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.

A. we sell quality
B. we challenge competitors
C. we implement ads
D. we sell hope

__________ goods constitute the bulk of most countries’ production and marketing efforts.

A. Durable
B. Impulse
C. Physical
D. Service e. Event

Marketing management is ____________?

A. Managing the marketing process
B. Monitoring the profitability of the companies products and services
C. Develog marketing strategies to move the company forward
D. The art and science of choosing target markets and getting, keeg, and growing customers through creating, delivering, and communicating superior customer value,