A. non-traditionalist
B. traditionalist
C. non-enthusiast
D. enthusiast
A. loyalty
B. competitor’s brands
C. strengths
D. weaknesses
A. micro segment
B. niche segments
C. super segments
D. similar segments
A. motivators
B. non-motivators
C. achievers
D. non-thinkers
A. split loyal
B. switchers
C. shifting loyal
D. hard-core loyal
A. shifting loyal
B. hard-core loyal
C. split loyal
D. switchers
A. customized marketing
B. mass customization
C. customization
D. individual empowerment
A. influencer and initiator
B. decider
C. buyer and user
D. all of the above
A. non-innovators
B. innovators
C. non-achievers
D. innovators
A. hard-core loyal
B. split loyal
C. shifting loyal
D. non-switchers