A. non-traditionalist
B. traditionalist
C. non-enthusiast
D. enthusiast
A. loyalty
B. competitor’s brands
C. strengths
D. weaknesses
The split loyal can show the company’s ___________? Read More »
Identifying Market Segments and Targets, Marketing McqsA. micro segment
B. niche segments
C. super segments
D. similar segments
The set of segments which share some profitable similarities are classified as ________? Read More »
Identifying Market Segments and Targets, Marketing McqsA. motivators
B. non-motivators
C. achievers
D. non-thinkers
A. split loyal
B. switchers
C. shifting loyal
D. hard-core loyal
The consumers who remain loyal to two or three brands are classified as _______? Read More »
Identifying Market Segments and Targets, Marketing McqsA. shifting loyal
B. hard-core loyal
C. split loyal
D. switchers
A. customized marketing
B. mass customization
C. customization
D. individual empowerment
A. influencer and initiator
B. decider
C. buyer and user
D. all of the above
The role of people in buying decision consists of ___________? Read More »
Identifying Market Segments and Targets, Marketing McqsA. non-innovators
B. innovators
C. non-achievers
D. innovators
The sophisticated and active people with high self-esteem are classified as _________? Read More »
Identifying Market Segments and Targets, Marketing McqsA. hard-core loyal
B. split loyal
C. shifting loyal
D. non-switchers
