The set of distinctive and basic modes of expression is called?
A. styles
B. fashion
C. fads
D. followers
Marketing Mcqs
The sales in maturity stage of product life cycle are recorded as?
The sales in maturity stage of product life cycle are recorded as?
A. low sales
B. rapidly rising
C. very peaked
D. declining
The strategy that focuses on smaller segments and attract only few competitors is called?
The strategy that focuses on smaller segments and attract only few competitors is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
The PLC concept which consists of longest life cycles is classified as?
The PLC concept which consists of longest life cycles is classified as?
A. product classes
B. product forms
C. branding
D. product perception
The number of competitors in the decline stage of product life cycle are?
The number of competitors in the decline stage of product life cycle are?
A. few
B. continuously growing
C. stable but begins declining
D. declining in number
The resources such as forests and food are known as?
The resources such as forests and food are known as?
A. renewable resources
B. non-renewable resource
C. Both a and b
D. none of above
Buying of products by government agencies is classified as?
Buying of products by government agencies is classified as?
A. business markets
B. reseller markets
C. government markets
D. international markets
Top management sets the company’s?
Top management sets the company’s?
A. Mission
B. Objectives
C. Vision
D. All of above
Lexus targets customer regardless of the country in which they lived – the “global elite” segment, this is called?
Lexus targets customer regardless of the country in which they lived – the “global elite” segment, this is called?
A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation
The most successful products are those which are?
The most successful products are those which are?
A. differentiated
B. solve customer problems
C. offering customer value proposition
D. all of above