A. Finance, Operations, purchasing
B. Research & Development (R&D)
C. Both a and b
D. None of the above
A. user status
B. usage rate
C. loyalty status
D. benefits sought
A. finding and growing products
B. delivering superior value
C. gaining customer lifetime value
D. all of above
A. internal idea sources
B. external idea sources
C. crowd sourcing
D. on-boarding
A. the cultural environment
B. the demographic environment
C. customers in international markets
D. both a and b
A. Suppliers & customers
B. Marketing intermediaries
C. Competitors
D. All of above
A. Environmental organizations
B. Editorial opinion
C. Community organizations
D. Both a and b
A. full positioning
B. full targeting
C. full market segmentation
D. full competitive advantage
A. minority groups
B. stockholders
C. Community organizations
D. both b and c
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation