A. Finance, Operations, purchasing
B. Research & Development (R&D)
C. Both a and b
D. None of the above
A company’s internal environment considers? Read More »
Business Markets and Buyer Behavior, Marketing McqsA. user status
B. usage rate
C. loyalty status
D. benefits sought
The Apple customers who keeps buying same brand in every purchase is an example of? Read More »
Business Markets and Buyer Behavior, Marketing McqsA. finding and growing products
B. delivering superior value
C. gaining customer lifetime value
D. all of above
A. internal idea sources
B. external idea sources
C. crowd sourcing
D. on-boarding
The ‘idea generation’ stage in new product development process does not include? Read More »
Business Markets and Buyer Behavior, Marketing McqsA. the cultural environment
B. the demographic environment
C. customers in international markets
D. both a and b
The Macro environment of any company or organization includes? Read More »
Business Markets and Buyer Behavior, Marketing McqsA. Suppliers & customers
B. Marketing intermediaries
C. Competitors
D. All of above
For marketing success, it is required to build relationships with? Read More »
Business Markets and Buyer Behavior, Marketing McqsA. Environmental organizations
B. Editorial opinion
C. Community organizations
D. Both a and b
A company’s microenvironment, the ‘local publics’ consists of? Read More »
Business Markets and Buyer Behavior, Marketing McqsA. full positioning
B. full targeting
C. full market segmentation
D. full competitive advantage
The ‘value proposition’ is called brands? Read More »
Business Markets and Buyer Behavior, Marketing McqsA. minority groups
B. stockholders
C. Community organizations
D. both b and c
A company’s microenvironment, the ‘citizen-action publics’ consists of? Read More »
Business Markets and Buyer Behavior, Marketing McqsA. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
