A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation
Marketing Mcqs
Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as?
A. market follower
B. market niche
C. market challenger
D. market leader
The international markets can be segmented on the basis of factors such as?
A. geographic location
B. cultural factors
C. economic factors
D. all of above
The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
A. customer value analysis
B. corporate image analysis
C. strategic behavior analysis
D. benchmarking
The primary data which is gathered by observing relevant actions and people is called?
A. experimental research
B. ethnographic research
C. observational research
D. survey research
The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?
A. profit centered company
B. market centered company
C. competitor centered company
D. customer centered company
Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as?
A. market follower
B. market niche
C. market challenger
D. market leader
A company’s microenvironment, the ‘financial publics’ consists of?
A. banks
B. investment analysis
C. stockholders
D. all of above
The VF Corporation offering more than thirty premium brands is an example of?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
The economies that offer great opportunities are classified as?
A. subsistence economies
B. industrial economies
C. developing economies
D. none of above