A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation
A. market follower
B. market niche
C. market challenger
D. market leader
A. geographic location
B. cultural factors
C. economic factors
D. all of above
The international markets can be segmented on the basis of factors such as? Read More »
Company and Marketing Strategy, Marketing McqsA. customer value analysis
B. corporate image analysis
C. strategic behavior analysis
D. benchmarking
A. experimental research
B. ethnographic research
C. observational research
D. survey research
The primary data which is gathered by observing relevant actions and people is called? Read More »
Company and Marketing Strategy, Marketing McqsA. profit centered company
B. market centered company
C. competitor centered company
D. customer centered company
A. market follower
B. market niche
C. market challenger
D. market leader
A. banks
B. investment analysis
C. stockholders
D. all of above
A company’s microenvironment, the ‘financial publics’ consists of? Read More »
Business Markets and Buyer Behavior, Marketing McqsA. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
The VF Corporation offering more than thirty premium brands is an example of? Read More »
Business Markets and Buyer Behavior, Marketing McqsA. subsistence economies
B. industrial economies
C. developing economies
D. none of above
The economies that offer great opportunities are classified as? Read More »
Business Markets and Buyer Behavior, Marketing Mcqs