A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
A. awareness stage
B. interest stage
C. evaluation stage
D. adoption
A. expand market share
B. indirect attack
C. multiple niching
D. full frontal attack
A. outbound group
B. strategic group
C. inbound group
D. comparative group
A. The selling concept
B. The marketing concept
C. The product concept
D. The societal marketing concept
A. market challenger
B. market leader
C. market follower
D. market niche
A. product & services
B. Information
C. Places
D. All of above
A. multiple niching
B. full frontal attack
C. expand market share
D. follow at a distance
A. rational concept
B. reminder concept
C. creative concept
D. persuasive concept