A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
A. awareness stage
B. interest stage
C. evaluation stage
D. adoption
In ‘stages of adoption process’, the customer decides to become regular user in? Read More »
Company and Marketing Strategy, Marketing McqsA. expand market share
B. indirect attack
C. multiple niching
D. full frontal attack
According to competitive positions, the main focus of market leader strategy is to? Read More »
Company and Marketing Strategy, Marketing McqsA. outbound group
B. strategic group
C. inbound group
D. comparative group
In an industry, the group of firm which follows the similar strategy is classified as? Read More »
Company and Marketing Strategy, Marketing McqsA. The selling concept
B. The marketing concept
C. The product concept
D. The societal marketing concept
The customer driven marketing strategy is another name of? Read More »
Company and Marketing Strategy, Marketing McqsA. market challenger
B. market leader
C. market follower
D. market niche
A. product & services
B. Information
C. Places
D. All of above
Market offering can be combination of? Read More »
Company and Marketing Strategy, Marketing McqsA. multiple niching
B. full frontal attack
C. expand market share
D. follow at a distance
According to competitive positions, the main focus of market follower strategy is to? Read More »
Company and Marketing Strategy, Marketing McqsA. rational concept
B. reminder concept
C. creative concept
D. persuasive concept
