A. Create a need or want
B. Satisfy a need or want
C. Both a and b
D. None of above
Market offerings are offered to? Read More »
Company and Marketing Strategy, Marketing McqsA. lifestyle
B. personality and self-concept
C. social class
D. None of the above
The person’s own living or interacting and acting pattern is classified? Read More »
Company and Marketing Strategy, Marketing McqsA. relative advantage
B. divisibility
C. communicability
D. compatibility
The tendency to which results of innovation are communicated to others is classified as? Read More »
Company and Marketing Strategy, Marketing McqsA. Necessary
B. Unnecessary
C. Not already available
D. None of above
According to management guru Peter Drucker, marketing aims to sell? Read More »
Company and Marketing Strategy, Marketing McqsA. advertising strategy
B. advertising objective
C. advertising messages
D. advertising budget
A. Potential buyers
B. Actual buyers
C. Both a and b
D. None of the above
The Market consists of? Read More »
Company and Marketing Strategy, Marketing McqsA. mass marketing
B. segmented marketing
C. concentrated marketing
D. micromarketing
The ‘undifferentiated marketing’ is also called as? Read More »
Company and Marketing Strategy, Marketing McqsA. upper middles
B. working class
C. lower uppers
D. upper uppers
The social class group which earns through exceptional ability is best classified as? Read More »
Company and Marketing Strategy, Marketing McqsA. deliberate
B. guided by respect
C. skeptical
D. tradition bound
The adopter group ‘laggards’ are? Read More »
Company and Marketing Strategy, Marketing McqsA. attainable
B. measureable
C. accessible
D. all of above
The market segments must be? Read More »
Company and Marketing Strategy, Marketing Mcqs