Market offerings are offered to?
A. Create a need or want
B. Satisfy a need or want
C. Both a and b
D. None of above
Marketing Mcqs
The person’s own living or interacting and acting pattern is classified?
The person’s own living or interacting and acting pattern is classified?
A. lifestyle
B. personality and self-concept
C. social class
D. None of the above
The tendency to which results of innovation are communicated to others is classified as?
The tendency to which results of innovation are communicated to others is classified as?
A. relative advantage
B. divisibility
C. communicability
D. compatibility
According to management guru Peter Drucker, marketing aims to sell?
According to management guru Peter Drucker, marketing aims to sell?
A. Necessary
B. Unnecessary
C. Not already available
D. None of above
The kind of strategy which is used by the company to achieve advertising objectives is classified as?
The kind of strategy which is used by the company to achieve advertising objectives is classified as?
A. advertising strategy
B. advertising objective
C. advertising messages
D. advertising budget
The Market consists of?
The Market consists of?
A. Potential buyers
B. Actual buyers
C. Both a and b
D. None of the above
The ‘undifferentiated marketing’ is also called as?
The ‘undifferentiated marketing’ is also called as?
A. mass marketing
B. segmented marketing
C. concentrated marketing
D. micromarketing
The social class group which earns through exceptional ability is best classified as?
The social class group which earns through exceptional ability is best classified as?
A. upper middles
B. working class
C. lower uppers
D. upper uppers
The adopter group ‘laggards’ are?
The adopter group ‘laggards’ are?
A. deliberate
B. guided by respect
C. skeptical
D. tradition bound
The market segments must be?
The market segments must be?
A. attainable
B. measureable
C. accessible
D. all of above