A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
A. Creating value for customers
B. Building strong relationships
C. Capturing value from customers
D. All of above
A. The marketing concept
B. Societal marketing concept
C. Selling concept
D. Product concept
A. opinion leader
B. leading adopters
C. influential
D. all of above
A. internal stimuli
B. external stimuli
C. both a and b
D. none of above
A. advertising objective
B. advertising media
C. reminder media
D. rational media
A. Societal marketing concept
B. Market concept
C. Product concept
D. selling concept
A. open ended question
B. close ended question
C. Both a and b
D. none of above
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation