A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
A. Creating value for customers
B. Building strong relationships
C. Capturing value from customers
D. All of above
Marketing can be defined as? Read More »
Company and Marketing Strategy, Marketing McqsA. The marketing concept
B. Societal marketing concept
C. Selling concept
D. Product concept
The ‘inside-out’ perspective is referred in? Read More »
Company and Marketing Strategy, Marketing McqsA. opinion leader
B. leading adopters
C. influential
D. all of above
A. internal stimuli
B. external stimuli
C. both a and b
D. none of above
The needs of customers are triggered by? Read More »
Company and Marketing Strategy, Marketing McqsA. advertising objective
B. advertising media
C. reminder media
D. rational media
A. Societal marketing concept
B. Market concept
C. Product concept
D. selling concept
The consumer’s and society’s long run interests are considered in? Read More »
Company and Marketing Strategy, Marketing McqsA. open ended question
B. close ended question
C. Both a and b
D. none of above
The researcher finds ‘what people thinks’ with the help of? Read More »
Company and Marketing Strategy, Marketing McqsA. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation
