The people who express taste and independence are classified as ____________?
A. actualizes
B. non-actualizes
C. makers
D. non-makers
Marketing Mcqs
The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
A. strivers
B. non-strivers
C. non-believers
D. believers
The people who don’t have to spend much on products are considered as ________?
The people who don’t have to spend much on products are considered as ________?
A. savvy shoppers
B. non-savvy shoppers
C. enthusiast
D. non-enthusiast
The passive people who are very concerned about their favorite brands are considered as _________?
The passive people who are very concerned about their favorite brands are considered as _________?
A. survivors
B. non-survivors
C. destroyers
D. makers
The potential and attractive target market are classified as __________?
The potential and attractive target market are classified as __________?
A. traditionalist
B. savvy shoppers
C. overwhelmed
D. non-enthusiast
The process of creating ‘Value Proposition’ is considered as __________?
The process of creating ‘Value Proposition’ is considered as __________?
A. segment profitability
B. segment positioning
C. acid test segments
D. marketing mix
The Company is able to respond customers by customizing market offering on one to one basis is classified as _________?
The Company is able to respond customers by customizing market offering on one to one basis is classified as _________?
A. mass customization
B. individual empowerment
C. super segments
D. customaries
The group of people who are self-sufficient and down-to-earth are considered as _________?
The group of people who are self-sufficient and down-to-earth are considered as _________?
A. non-makers
B. non-destroyers
C. makers
D. destroyers
The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?
The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?
A. acid test
B. profitability test
C. product positioning strategy
D. segment attractiveness
According to VALS framework, the consumer’s dimension groups with lower resources does not include ________?
According to VALS framework, the consumer’s dimension groups with lower resources does not include ________?
A. makers
B. survivors
C. thinkers
D. believers