A. innovators
B. early adopters
C. middle majority
D. laggards
A. experience curve
B. learning curve
C. costing curve
D. pricing curve
A. inbound promotion
B. outbound promotion
C. organizational promotion
D. consumer promotions
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling
A. Market growth rate
B. Relative market share
C. Portfolio analysis
D. Both b & c
In BCG growth share matrix, the horizontal axis represents? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. product driven
B. customer driven
C. economy driven
D. cost driven
The cost based pricing strategy is also called? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. $600,000
B. $300,000
C. $400,000
D. $500,000
A. Microenvironment
B. Macro environment
C. Organizations environment
D. Market environment
The large societal forces that affects organizations close factors are known as? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. inside sales force
B. outside sales force
C. channel intermediaries
D. none of the above
The field sales force is also called as? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. product concept
B. production phase
C. production screening
D. none of above
As soon as the ideas are shortlisted, the best idea leads to development of? Read More »
Consumer Markets and Buyer Behavior, Marketing Mcqs