The customers of products or services in product life cycles introductory stage are classified as?
A. innovators
B. early adopters
C. middle majority
D. laggards
Marketing Mcqs
The decrease in average per unit cost of production which is caused by accumulated experience of production is classified as?
The decrease in average per unit cost of production which is caused by accumulated experience of production is classified as?
A. experience curve
B. learning curve
C. costing curve
D. pricing curve
The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?
The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?
A. inbound promotion
B. outbound promotion
C. organizational promotion
D. consumer promotions
The business buying situation in which the buyer reorders same order again and again on routine basis is?
The business buying situation in which the buyer reorders same order again and again on routine basis is?
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling
In BCG growth share matrix, the horizontal axis represents?
In BCG growth share matrix, the horizontal axis represents?
A. Market growth rate
B. Relative market share
C. Portfolio analysis
D. Both b & c
The cost based pricing strategy is also called?
The cost based pricing strategy is also called?
A. product driven
B. customer driven
C. economy driven
D. cost driven
If the breakeven volume is 20000 units, difference of price and variable cost is $15 then the fixed cost is?
If the breakeven volume is 20000 units, difference of price and variable cost is $15 then the fixed cost is?
A. $600,000
B. $300,000
C. $400,000
D. $500,000
The large societal forces that affects organizations close factors are known as?
The large societal forces that affects organizations close factors are known as?
A. Microenvironment
B. Macro environment
C. Organizations environment
D. Market environment
The field sales force is also called as?
The field sales force is also called as?
A. inside sales force
B. outside sales force
C. channel intermediaries
D. none of the above
As soon as the ideas are shortlisted, the best idea leads to development of?
As soon as the ideas are shortlisted, the best idea leads to development of?
A. product concept
B. production phase
C. production screening
D. none of above