A. marginal pricing
B. cost plus pricing
C. markup pricing
D. both b and c
A. write-down
B. write-up
C. follow-up screening
D. follow-up testing
A. newspapers
B. blogs
C. internet media
D. all of above
A. Technological factors
B. The marketing intermediaries
C. Political factors
D. Both a and c
A. buying center
B. influencers
C. deciders
D. gatekeepers
A. 40000
B. 35000
C. 30000
D. 25000
A. Marketing consulting firms
B. Media firms
C. Marketing research firms
D. All of above
A. generation X
B. generation Y
C. baby boomers
D. both a and b
A. commercialization
B. market testing
C. free test markets
D. uncontrolled test markets
A. target return pricing
B. markup return pricing
C. learning pricing
D. marginal pricing