A. marginal pricing
B. cost plus pricing
C. markup pricing
D. both b and c
A. write-down
B. write-up
C. follow-up screening
D. follow-up testing
A. newspapers
B. blogs
C. internet media
D. all of above
A company’s microenvironment, the ‘media publics’ consists of? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. Technological factors
B. The marketing intermediaries
C. Political factors
D. Both a and c
The Macro environment does not includes? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. buying center
B. influencers
C. deciders
D. gatekeepers
All the individuals and units involved in purchasing process are classified as? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. 40000
B. 35000
C. 30000
D. 25000
If the fixed cost is $250000, variable cost is $30 and price is $40? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. Marketing consulting firms
B. Media firms
C. Marketing research firms
D. All of above
The marketing services agencies includes? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. generation X
B. generation Y
C. baby boomers
D. both a and b
The ‘Millennial’ are also classified as? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. commercialization
B. market testing
C. free test markets
D. uncontrolled test markets
The process of introducing a new product into market is called? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. target return pricing
B. markup return pricing
C. learning pricing
D. marginal pricing
