A. differentiated pricing
B. competitive pricing
C. value added pricing
D. quality added pricing
A. final consumer demand
B. raw materials suppliers
C. production controller
D. logistic managers
The demand of business buyers is derived from? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. present and demonstrate
B. follow up
C. closing
D. approach
The last step in personal selling process is? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. point of purchase promotion
B. trade promotion
C. event promotion
D. off deal promotion
A. business buyer behavior
B. derived demand
C. business buying process
D. cognitive dissonance
The whole sellers and retailers buying behavior is classified as? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. Microenvironment
B. Macro environment
C. Both a and b
D. None of the above
A. pre-approach
B. sales nomination
C. qualifying
D. prospecting
A. problem recognition
B. general need description
C. product specification
D. supplier search
The business buying process starts with the? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. user
B. influencer
C. decider and gatekeeper
D. buyer
A. floor for cost
B. ceiling for prices
C. floor for prices
D. ceiling for cost
The perceptions of the customer about the value of products are considered to set the? Read More »
Consumer Markets and Buyer Behavior, Marketing Mcqs