A. supplier selection
B. proposal solicitation
C. supplier search
D. order-routine specification
Marketing Mcqs
The pricing strategy which provides the right combination of good service and quality at fair price is classified as?
A. good value pricing
B. cost plus pricing
C. value added pricing
D. quality based pricing
In business buying process, the group who has formal authority of supplier selection is classified as?
A. user
B. influencer
C. decider and gatekeeper
D. buyer
The new product development proposes screening framework as?
A. real-worth doing-win
B. win-real-worth doing
C. worth doing-real-win
D. real-win-worth doing
The value creating activities carried by internal departments of company are classified as?
A. Value chain
B. Value delivery network
C. Portfolio analysis
D. None of above
The logistic network through which the unwanted or excess products by resellers or consumers is classified as?
A. inbound distribution
B. outbound distribution
C. forward distribution
D. reverse distribution
The products that are bought without detailed comparisons are best classified as?
A. sought products
B. unsought products
C. less convenient products
D. convenient products
The promotional products used in consumer promotion are also classified as?
A. price packs
B. advertising specialties
C. sweepstakes
D. cash rebates
The employees of company can also contribute in idea generation and this source can be best classified as?
A. internal idea sources
B. external idea sources
C. off shoring ideas
D. outdated ideas
The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as?
A. customer sales force structure
B. product sales force structure
C. indirect sales force structure
D. territorial sales force structure