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Marketing Mcqs

The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called?

July 17, 2022August 25, 2021 by admin
The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called?

A. nominal selling
B. territorial selling
C. team selling
D. group selling

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

The process which involves comparing alternative suppliers for buying raw materials needed in production is classified as?

July 17, 2022August 25, 2021 by admin
The process which involves comparing alternative suppliers for buying raw materials needed in production is classified as?

A. business buyer behavior
B. derived demand
C. business buying process
D. cognitive dissonance

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

In consumer promotions, the certificates given to product buyers which confirms savings when they buy particular items are called?

July 18, 2022August 25, 2021 by admin
In consumer promotions, the certificates given to product buyers which confirms savings when they buy particular items are called?

A. sample
B. coupon
C. premium
D. cash refunds

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

The stage in which the business buyer invites supplier to submit proposals is classified as?

July 17, 2022August 25, 2021 by admin
The stage in which the business buyer invites supplier to submit proposals is classified as?

A. supplier selection
B. proposal solicitation
C. supplier search
D. order specification

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

The business buying situation in which the order is placed for first time is?

July 17, 2022August 25, 2021 by admin
The business buying situation in which the order is placed for first time is?

A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

The firm can obtain new product by?

July 17, 2022August 25, 2021 by admin
The firm can obtain new product by?

A. acquisition
B. repetition
C. merger
D. new packaging of product

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

The trial amount of any market offering for limited time before full introduction in market is classified as?

July 17, 2022August 25, 2021 by admin
The trial amount of any market offering for limited time before full introduction in market is classified as?

A. premium
B. advertising specialties
C. sample
D. coupon

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

The strategy of distribution in which seller allow certain outlets to sell its product is classified as?

July 17, 2022August 25, 2021 by admin
The strategy of distribution in which seller allow certain outlets to sell its product is classified as?

A. exclusive distribution
B. inclusive distribution
C. selective distribution
D. intensive distribution

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

The organization’s buying behaviors of raw materials for production purposes is called?

July 17, 2022August 25, 2021 by admin
The organization’s buying behaviors of raw materials for production purposes is called?

A. business buyer behavior
B. derived demand
C. business buying process
D. cognitive dissonance

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

The business buying situation in which the buyer reorders the same product is classified as?

July 17, 2022August 25, 2021 by admin
The business buying situation in which the buyer reorders the same product is classified as?

A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs
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