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Marketing Mcqs

The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called?

A. nominal selling
B. territorial selling
C. team selling
D. group selling

The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs

The process which involves comparing alternative suppliers for buying raw materials needed in production is classified as?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
The process which involves comparing alternative suppliers for buying raw materials needed in production is classified as?

A. business buyer behavior
B. derived demand
C. business buying process
D. cognitive dissonance

The process which involves comparing alternative suppliers for buying raw materials needed in production is classified as? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs

In consumer promotions, the certificates given to product buyers which confirms savings when they buy particular items are called?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
In consumer promotions, the certificates given to product buyers which confirms savings when they buy particular items are called?

A. sample
B. coupon
C. premium
D. cash refunds

In consumer promotions, the certificates given to product buyers which confirms savings when they buy particular items are called? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs

The trial amount of any market offering for limited time before full introduction in market is classified as?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
The trial amount of any market offering for limited time before full introduction in market is classified as?

A. premium
B. advertising specialties
C. sample
D. coupon

The trial amount of any market offering for limited time before full introduction in market is classified as? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs

The strategy of distribution in which seller allow certain outlets to sell its product is classified as?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
The strategy of distribution in which seller allow certain outlets to sell its product is classified as?

A. exclusive distribution
B. inclusive distribution
C. selective distribution
D. intensive distribution

The strategy of distribution in which seller allow certain outlets to sell its product is classified as? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs