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Marketing Mcqs

The number of intermediaries that made products or services available to final customer are classified as?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
The number of intermediaries that made products or services available to final customer are classified as?

A. flexible channels
B. chain of channels
C. channel levels
D. marketing levels

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Consumer Markets and Buyer Behavior, Marketing Mcqs

Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by?

A. Cost of investment on marketing
B. Relative market share
C. Market growth rate
D. Relative market share plus market growth rate

Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs

The pricing strategy used to set prices of the products that are must be used with the main product is called?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
The pricing strategy used to set prices of the products that are must be used with the main product is called?

A. optional product pricing
B. product line pricing
C. competitive pricing
D. captive product pricing

The pricing strategy used to set prices of the products that are must be used with the main product is called? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs

The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?

A. low high pricing
B. every day same pricing
C. everyday low pricing
D. high low pricing

The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs

To avoid complex buying situation, the buying of packaged solution from single seller is considered as?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
To avoid complex buying situation, the buying of packaged solution from single seller is considered as?

A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling

To avoid complex buying situation, the buying of packaged solution from single seller is considered as? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs

The pricing strategy in which the price set must cover the product cost plus target profit is classified as?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
The pricing strategy in which the price set must cover the product cost plus target profit is classified as?

A. value based pricing
B. cost based pricing
C. discount based pricing
D. ceiling based pricing

The pricing strategy in which the price set must cover the product cost plus target profit is classified as? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs