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Marketing Mcqs

The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as?

A. freight on board origin pricing
B. zone pricing
C. basing point pricing
D. uniform delivered pricing

The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs

In business buying process, the group having informal or formal power of approving suppliers is classified as?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
In business buying process, the group having informal or formal power of approving suppliers is classified as?

A. user
B. influencer
C. decider and gatekeeper
D. buyer

In business buying process, the group having informal or formal power of approving suppliers is classified as? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs

The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as?

A. promotional pricing
B. short term pricing
C. quick pricing
D. cyclical pricing

The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs

The stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
The stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?

A. supplier selection
B. proposal solicitation
C. supplier search
D. order-routine specification

The stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs

The new product pricing strategy through which the companies set lower prices to gain large market share is classified as?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
The new product pricing strategy through which the companies set lower prices to gain large market share is classified as?

A. optional product pricing
B. skimming pricing
C. penetration pricing
D. captive product pricing

The new product pricing strategy through which the companies set lower prices to gain large market share is classified as? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs