The consumers who are used to buy only brand all the time are classified as _________?
A. shifting loyal
B. hard-core loyal
C. split loyal
D. switchers
Marketing Mcqs
The hard core loyal helps company to identify its product _________?
The hard core loyal helps company to identify its product _________?
A. strengths
B. weaknesses
C. loyalty
D. competitor’s brands
The VALS segmentation main framework dimensions are ________?
The VALS segmentation main framework dimensions are ________?
A. consumer motivation
B. consumer resources
C. consumer solicitation
D. both A and B
The individual marketing is also called ________?
The individual marketing is also called ________?
A. segments of one
B. customized marketing
C. one to one marketing
D. all of the above
The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?
The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?
A. solution based segmentation
B. need based segmentation
C. segment identification
D. segment attractiveness
When any firm sells its market offering too many different market segments, it is classified as _________?
When any firm sells its market offering too many different market segments, it is classified as _________?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization
When the firm concentrates on serving needs of any specific customer group, it is considered as __________?
When the firm concentrates on serving needs of any specific customer group, it is considered as __________?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization
The VALS segmentation framework dimension ‘consumer resources’ is classified as ________?
The VALS segmentation framework dimension ‘consumer resources’ is classified as ________?
A. the stretch dimension
B. the strength dimension
C. the horizontal dimension
D. the vertical dimension
The fun-loving and trendy people whom resources are constrained and limited are classified as _________?
The fun-loving and trendy people whom resources are constrained and limited are classified as _________?
A. non-believers
B. believers
C. strivers
D. non-strivers
The conventional people with concrete beliefs and conservative are called ___________?
The conventional people with concrete beliefs and conservative are called ___________?
A. non-believers
B. believers
C. strivers
D. non-strivers