The product life cycle stages helps in describing?
A. product class
B. product form
C. brand
D. all of above
Marketing Mcqs
The demand which is affected by price changes in short term is?
The demand which is affected by price changes in short term is?
A. elastic demand
B. inelastic demand
C. realistic demand
D. unrealistic demand
The pricing issue arise when manufacturer could not force dealers or retailers to charge a specific price is classified as?
The pricing issue arise when manufacturer could not force dealers or retailers to charge a specific price is classified as?
A. deceptive pricing
B. price discrimination
C. resale price maintenance
D. fix quantity pricing
The kind of reduction made to those buyers who buy large volumes of products is classified as?
The kind of reduction made to those buyers who buy large volumes of products is classified as?
A. cash discount
B. seasonal discount
C. functional discount
D. quantity discount
The trading of raw material through online sources between buyers and sellers is classified as?
The trading of raw material through online sources between buyers and sellers is classified as?
A. e-procurement
B. de-procurement
C. online selling
D. direct marketing
In the product life cycle, the decline stage consists of?
In the product life cycle, the decline stage consists of?
A. low sales
B. rapidly rising sales
C. peak sales
D. declining sales
The ‘marketing strategy statement’ first part consists of?
The ‘marketing strategy statement’ first part consists of?
A. target market
B. planned value proposition
C. sales, profit goals, market share
D. developing mission statement
The standard shape of curve of product life cycle is mostly followed by?
The standard shape of curve of product life cycle is mostly followed by?
A. product classes
B. product forms
C. branding
D. product perception
The PLC stage in which recently developed product is made available to customers for first time purchase is called?
The PLC stage in which recently developed product is made available to customers for first time purchase is called?
A. introductory stage
B. business analysis stage
C. market analysis stage
D. product marketing stage
Public relations’ can be classified as?
Public relations’ can be classified as?
A. Place
B. Product
C. Price
D. Promotion