A. product class
B. product form
C. brand
D. all of above
The product life cycle stages helps in describing? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. elastic demand
B. inelastic demand
C. realistic demand
D. unrealistic demand
The demand which is affected by price changes in short term is? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. deceptive pricing
B. price discrimination
C. resale price maintenance
D. fix quantity pricing
A. cash discount
B. seasonal discount
C. functional discount
D. quantity discount
A. e-procurement
B. de-procurement
C. online selling
D. direct marketing
A. low sales
B. rapidly rising sales
C. peak sales
D. declining sales
In the product life cycle, the decline stage consists of? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. target market
B. planned value proposition
C. sales, profit goals, market share
D. developing mission statement
The ‘marketing strategy statement’ first part consists of? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. product classes
B. product forms
C. branding
D. product perception
The standard shape of curve of product life cycle is mostly followed by? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. introductory stage
B. business analysis stage
C. market analysis stage
D. product marketing stage
A. Place
B. Product
C. Price
D. Promotion
Public relations’ can be classified as? Read More »
Consumer Markets and Buyer Behavior, Marketing Mcqs