A. whole strategic view
B. whole channel view
C. whole product adaptation
D. whole communication adaptation
A. geographic segmentation
B. income segmentation
C. psycho graphic segmentation
D. behavioral segmentation
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
A. smaller firms
B. larger firms
C. business giants
D. retail store
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
A. global firm
B. expanding firm
C. premium firm
D. challenger firm
A. elastic demand
B. inelastic demand
C. realistic demand
D. unrealistic demand
A. by-product pricing
B. captive product pricing
C. optional product pricing
D. Two part pricing
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
A. supplier selection
B. proposal solicitation
C. performance review
D. order-routine specification