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Marketing Mcqs

The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as?

Customer Driven Marketing Strategy, Marketing Mcqs /
The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as?

A. whole strategic view
B. whole channel view
C. whole product adaptation
D. whole communication adaptation

The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

The Royal Caribbean hotel chain which targets families and high energy couples is an example of?

Customer Driven Marketing Strategy, Marketing Mcqs /
The Royal Caribbean hotel chain which targets families and high energy couples is an example of?

A. geographic segmentation
B. income segmentation
C. psycho graphic segmentation
D. behavioral segmentation

The Royal Caribbean hotel chain which targets families and high energy couples is an example of? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called?

Customer Driven Marketing Strategy, Marketing Mcqs /
The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called?

A. global firm
B. expanding firm
C. premium firm
D. challenger firm

The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

The pricing strategy used to set price of by-products to make the price of main product even more competitive is classified as?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
The pricing strategy used to set price of by-products to make the price of main product even more competitive is classified as?

A. by-product pricing
B. captive product pricing
C. optional product pricing
D. Two part pricing

The pricing strategy used to set price of by-products to make the price of main product even more competitive is classified as? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs

The stage which concludes the supplier’s performance assessment by business buyers is classified as?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
The stage which concludes the supplier’s performance assessment by business buyers is classified as?

A. supplier selection
B. proposal solicitation
C. performance review
D. order-routine specification

The stage which concludes the supplier’s performance assessment by business buyers is classified as? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs