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Marketing Mcqs

In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?

In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?

A. need recognition
B. information search
C. evaluation of alternatives
D. both b and c

In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is? Read More »

Global Marketplace, Marketing Mcqs

In the new product development process, after the analysis of business the next step to be taken is?

In the new product development process, after the analysis of business the next step to be taken is?

A. test marketing
B. One channel marketing
C. penetration marketing
D. individual marketing

In the new product development process, after the analysis of business the next step to be taken is? Read More »

Direct and Online Marketing, Marketing Mcqs