The customers who are community group leaders and carefully adopt new ideas are called?
A. innovators
B. early majority
C. laggard
D. early adopter
Marketing Mcqs
The ‘brand personality’ includes?
The ‘brand personality’ includes?
A. sincerity
B. sophistication
C. competence and excitement
D. all of above
In information search, the consumers can obtain information from?
In information search, the consumers can obtain information from?
A. personal sources
B. commercial sources
C. experiential sources
D. all of above
Targeting affluent customers with luxurious goods is an example of?
Targeting affluent customers with luxurious goods is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation
The adopter group who tries to come up with innovative ideas at higher risk is called?
The adopter group who tries to come up with innovative ideas at higher risk is called?
A. late majority
B. early majority
C. innovators
D. early adopters
The research on consumer buying behavior answers
The research on consumer buying behavior answers
A. what consumers buy
B. why consumers buy
C. where consumers buy
D. all of above
Segmentation on the basis of values and attitudes and behavioral patterns is an example of?
Segmentation on the basis of values and attitudes and behavioral patterns is an example of?
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?
In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?
A. need recognition
B. information search
C. evaluation of alternatives
D. both b and c
The adopter group who is the suspicious of change is classified as?
The adopter group who is the suspicious of change is classified as?
A. late majority
B. early majority
C. laggard
D. early adopter
In the new product development process, after the analysis of business the next step to be taken is?
In the new product development process, after the analysis of business the next step to be taken is?
A. test marketing
B. One channel marketing
C. penetration marketing
D. individual marketing