Because of experience, the changes in individual behavior is referred as?
A. learning
B. change in personality
C. change in brand image
D. none of above
Marketing Mcqs
The traits that can help defining someone’s personality includes?
The traits that can help defining someone’s personality includes?
A. self-confidence and dominance
B. defensiveness and adaptability
C. scalability and autonomy
D. all of above
In positioning statement, the first thing that must be stated is?
In positioning statement, the first thing that must be stated is?
A. target segment
B. market segmentation
C. differentiation
D. positioning
Segmentation of international markets on the basis of common languages, religions and customs is example of?
Segmentation of international markets on the basis of common languages, religions and customs is example of?
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
The frame of liking or disliking a specific product or moving to and away from a brand is referred as?
The frame of liking or disliking a specific product or moving to and away from a brand is referred as?
A. belief
B. attitude
C. learning
D. both b and c
Segmentation of international markets on the basis of monetary regulations is an example of?
Segmentation of international markets on the basis of monetary regulations is an example of?
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
The ‘concentrated marketing’ is also called as?
The ‘concentrated marketing’ is also called as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
The perceptual processes that are based on stimulus consists of?
The perceptual processes that are based on stimulus consists of?
A. selective attention
B. selective distortion
C. selective retention
D. all of above
The customer adopter groups include?
The customer adopter groups include?
A. innovator
B. early majority
C. laggard
D. early adopter
The market coverage strategy which captures the large share of one or more segments is called?
The market coverage strategy which captures the large share of one or more segments is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing