A. target costing
B. marginal costing
C. learning curve costing
D. demand based costing
A. Heavy investment
B. Less investments
C. More marketing
D. Both a and c
A. services
B. products
C. commodity
D. competitive edge
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
A. late majority
B. early majority
C. laggard
D. early adopter
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. outdoorsy and tough
B. daring and imaginative
C. cheerful and wholesome
D. charming and upper class
A. relative advantage
B. divisibility
C. communicability
D. all of above
A. nationalities
B. racial groups
C. geographic regions
D. all of above
A. positioning strategy
B. targeting strategy
C. differentiation
D. market segmentation