A. target costing
B. marginal costing
C. learning curve costing
D. demand based costing
A. Heavy investment
B. Less investments
C. More marketing
D. Both a and c
The SBU’s in ‘Stars’ category requires? Read More »
Introduction to Marketing, Marketing McqsA. services
B. products
C. commodity
D. competitive edge
The market offering that is essentially intangible is called? Read More »
Introduction to Marketing, Marketing McqsA. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
The company marketing mix that target market segments very broadly is called? Read More »
Global Marketplace, Marketing McqsA. late majority
B. early majority
C. laggard
D. early adopter
The group which adopts innovation only after it becomes a tradition is classified as? Read More »
Global Marketplace, Marketing McqsA. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
The segmentation based on climate basis is an example of? Read More »
Global Marketplace, Marketing McqsA. outdoorsy and tough
B. daring and imaginative
C. cheerful and wholesome
D. charming and upper class
According to brand personality traits, the ‘sincerity’ is concluded as brand being? Read More »
Global Marketplace, Marketing McqsA. relative advantage
B. divisibility
C. communicability
D. all of above
The factors influence innovation’s rate of adoption are? Read More »
Global Marketplace, Marketing McqsA. nationalities
B. racial groups
C. geographic regions
D. all of above
The subcultures includes? Read More »
Global Marketplace, Marketing McqsA. positioning strategy
B. targeting strategy
C. differentiation
D. market segmentation
The variables such as market and product variability plays a role in designing of? Read More »
Global Marketplace, Marketing Mcqs