The customers who adopt new ideas and rarely are leaders are classified as?
A. innovators
B. early majority
C. laggard
D. early adopter
Marketing Mcqs
The Company’s key businesses are known as?
The Company’s key businesses are known as?
A. Portfolio analysis
B. Strategic Business Units (SBU’s)
C. Both a and b
D. None of above
The buying of products such as ‘fast food’ is an example of?
The buying of products such as ‘fast food’ is an example of?
A. difficult products
B. sought services
C. sought products
D. convenient products
The products or market offering bought by consumers for personal consumption are classified as?
The products or market offering bought by consumers for personal consumption are classified as?
A. augmented product
B. consumer products
C. industrial products
D. intangible services
The sum of variable costs and fixed costs is called?
The sum of variable costs and fixed costs is called?
A. total costs
B. overhead costs
C. markup costs
D. both a and b
The major pricing strategies does not includes?
The major pricing strategies does not includes?
A. competition based pricing
B. customer value based pricing
C. cost based pricing
D. discount and bonus pricing
In growth-share matrix, the high growth and high share SBU’s are considered as?
In growth-share matrix, the high growth and high share SBU’s are considered as?
A. Stars
B. Cash Cows
C. Question marks
D. Dogs
The kind of products that provides immediate satisfaction and also provide long term benefits to consumers are classified as?
The kind of products that provides immediate satisfaction and also provide long term benefits to consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products
The kind of products that does not provide immediate satisfaction but provide long term benefits to consumers are classified as?
The kind of products that does not provide immediate satisfaction but provide long term benefits to consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products
Evaluation of the profitability of each segment is called?
Evaluation of the profitability of each segment is called?
A. Targeting
B. Market segmentation
C. Positioning
D. Differentiation