A. innovators
B. early majority
C. laggard
D. early adopter
The customers who adopt new ideas and rarely are leaders are classified as? Read More »
Introduction to Marketing, Marketing McqsA. Portfolio analysis
B. Strategic Business Units (SBU’s)
C. Both a and b
D. None of above
The Company’s key businesses are known as? Read More »
Introduction to Marketing, Marketing McqsA. difficult products
B. sought services
C. sought products
D. convenient products
The buying of products such as ‘fast food’ is an example of? Read More »
Introduction to Marketing, Marketing McqsA. augmented product
B. consumer products
C. industrial products
D. intangible services
A. total costs
B. overhead costs
C. markup costs
D. both a and b
The sum of variable costs and fixed costs is called? Read More »
Introduction to Marketing, Marketing McqsA. competition based pricing
B. customer value based pricing
C. cost based pricing
D. discount and bonus pricing
The major pricing strategies does not includes? Read More »
Introduction to Marketing, Marketing McqsA. Stars
B. Cash Cows
C. Question marks
D. Dogs
In growth-share matrix, the high growth and high share SBU’s are considered as? Read More »
Introduction to Marketing, Marketing McqsA. deficient products
B. pleasing products
C. salutary products
D. desirable products
A. deficient products
B. pleasing products
C. salutary products
D. desirable products
A. Targeting
B. Market segmentation
C. Positioning
D. Differentiation
Evaluation of the profitability of each segment is called? Read More »
Introduction to Marketing, Marketing Mcqs