The negative situational factors are part of?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
Marketing Mcqs
The products or services having significant group of buyers who are willing to make purchase efforts are called?
The products or services having significant group of buyers who are willing to make purchase efforts are called?
A. sought products
B. unsought products
C. specialty products
D. both a and b
In marketing analysis, the result evaluation of marketing activities is part of?
In marketing analysis, the result evaluation of marketing activities is part of?
A. Analysis
B. Planning
C. Implementation
D. Control
The adopter group ‘early adopters’ is classified as?
The adopter group ‘early adopters’ is classified as?
A. deliberate
B. guided by respect
C. skeptical
D. tradition bound
The delivery and credit services are part of?
The delivery and credit services are part of?
A. marketing strategy
B. augmented product
C. non-augmented product
D. positioning strategy
The pricing strategy in which prices are based on cost of distribution and production plus fair return rate is classified as?
The pricing strategy in which prices are based on cost of distribution and production plus fair return rate is classified as?
A. cost based pricing
B. differentiated pricing
C. competitive pricing
D. value added pricing
The second step of value based pricing is to?
The second step of value based pricing is to?
A. determine incurred costs
B. design product
C. assess needs of customer
D. set target price
The businesses and products collectively make a company’s?
The businesses and products collectively make a company’s?
A. Business portfolio
B. Strategic plan
C. Mission statement
D. Vision statement
The procedure of arranging a product to occupy distinct place in target customers mind is called?
The procedure of arranging a product to occupy distinct place in target customers mind is called?
A. Market segmentation
B. Targeting
C. Differentiation
D. Positioning
The social class group who rely heavily on inherited wealth is best classified as?
The social class group who rely heavily on inherited wealth is best classified as?
A. upper middles
B. working class
C. lower uppers
D. upper uppers