A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
The negative situational factors are part of? Read More »
Introduction to Marketing, Marketing McqsA. sought products
B. unsought products
C. specialty products
D. both a and b
A. Analysis
B. Planning
C. Implementation
D. Control
In marketing analysis, the result evaluation of marketing activities is part of? Read More »
Introduction to Marketing, Marketing McqsA. deliberate
B. guided by respect
C. skeptical
D. tradition bound
The adopter group ‘early adopters’ is classified as? Read More »
Introduction to Marketing, Marketing McqsA. marketing strategy
B. augmented product
C. non-augmented product
D. positioning strategy
The delivery and credit services are part of? Read More »
Introduction to Marketing, Marketing McqsA. cost based pricing
B. differentiated pricing
C. competitive pricing
D. value added pricing
A. determine incurred costs
B. design product
C. assess needs of customer
D. set target price
The second step of value based pricing is to? Read More »
Introduction to Marketing, Marketing McqsA. Business portfolio
B. Strategic plan
C. Mission statement
D. Vision statement
The businesses and products collectively make a company’s? Read More »
Introduction to Marketing, Marketing McqsA. Market segmentation
B. Targeting
C. Differentiation
D. Positioning
A. upper middles
B. working class
C. lower uppers
D. upper uppers
The social class group who rely heavily on inherited wealth is best classified as? Read More »
Introduction to Marketing, Marketing Mcqs