The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called?
A. advertising agency
B. managing agency
C. research agency
D. rational agency
A. advertising agency
B. managing agency
C. research agency
D. rational agency
A. rational style
B. persuasive style
C. creative style
D. execution style
A. Barnacles
B. Butterflies
C. True friends
D. Strangers
The ‘limited fit’ between customer needs and company’s product is shown by? Read More »
Managing Marketing Information Customer Insights, Marketing McqsA. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing
The sustainable marketing principles does not include? Read More »
Introduction to Marketing, Marketing McqsA. deliberate
B. venturesome
C. skeptical
D. tradition bound
The adopter group ‘innovators’ are? Read More »
Introduction to Marketing, Marketing McqsA. good value pricing
B. cost plus pricing
C. value added pricing
D. both a and c
The type of value based pricing includes? Read More »
Introduction to Marketing, Marketing McqsA. more satisfied
B. more dissatisfied
C. more delighted
D. none of the above
A. unsought consumer products
B. specialty industrial products
C. industrial augmented products
D. sought primary products
A. consumerism
B. seller’s extrovert sellers
C. environmentalism
D. seller introvert seller
A. price of competitors
B. strategies of competitors
C. marketing strategy
D. all of above
The factors that must be considered while designing the pricing strategies are? Read More »
Introduction to Marketing, Marketing Mcqs