A. New product in existing market
B. Existing product in new market
C. Existing product in existing market
D. New products in new markets
Marketing Mcqs
According to customer’s four Ps, the ‘communication’ is part of?
A. Product
B. Price
C. Promotion
D. Place
The ‘cars’, ‘food items’ and computers are best classified as?
A. tangible products
B. exchange of goods
C. product marketing
D. ownership of nothing
The farms products such as livestock, vegetables, wheat and cotton are best classified as?
A. materials and parts in industrial product
B. supplies and services
C. capital items
D. consumer products
The competitive edge of your company can be best classified as?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
The distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only company’s territory is classified as?
A. intensive territorial agreement
B. selective territorial agreement
C. inclusive territorial agreement
D. exclusive territorial agreement
The way in which two or more transportation modes are used together is classified as?
A. intra-model logistic network
B. intermodal logistic network
C. intermodal transportation
D. intra-model transportation
The ‘Dollar Tree store and Family Dollar’ targets customers with middle and low income groups is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation
If the fixed cost is $200000, unit sales are 30000 and the variable cost is $8 then the unit cost is?
A. $14.67
B. $18.67
C. $20.67
D. $25.67
The procedure of displacement of long-established resellers by new intermediaries is classified as?
A. horizontal mediation
B. multiple mediation
C. disinter mediation
D. vertical mediation