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Marketing Mcqs

The products that are usually distributed through fewer stores but with increased customer services is called?

The products that are usually distributed through fewer stores but with increased customer services is called?

A. shopping specialty products
B. less convenient sought products
C. shopping products
D. unsought industrial product

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Marketing Channels, Marketing Mcqs

The ‘Nivea’ introduced and markets product line for men including body wash and shaving gels is example of?

The ‘Nivea’ introduced and markets product line for men including body wash and shaving gels is example of?

A. geographic segmentation
B. gender segmentation
C. psychographic segmentation
D. behavioral segmentation

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Marketing Channels, Marketing Mcqs

The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as?

The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as?

A. franchise organization
B. member organization
C. link organization
D. administered organization

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Marketing Mcqs