A. cash refunds
B. cash sample
C. sweepstakes
D. cents off deals
A. Two types
B. Three types
C. Four types
D. Five types
The types of reassert instruments available to market researcher are of? Read More »
Marketing Communications Customer Value, Marketing McqsA. external databases
B. outsourced databases
C. marketing research
D. both a and b
A. organizational promotion
B. consumer promotions
C. inbound promotion
D. outbound promotion
A. total costs
B. overhead costs
C. variable costs
D. fixed costs
The kind of costs which is directly proportional to level of production are called? Read More »
Marketing Communications Customer Value, Marketing McqsA. point of differences
B. points of priority
C. points of membership category
D. point of similarities
The brand’s superiority is based on its? Read More »
Marketing Communications Customer Value, Marketing McqsA. physiological needs
B. social needs
C. safety needs
D. esteem needs
A. characteristics of buyers
B. technological factors
C. the cultural environment
D. the economic environment
The ‘buyer’s black box’ consists of? Read More »
Marketing Communications Customer Value, Marketing McqsA. floor for cost
B. ceiling for prices
C. floor for prices
D. ceiling for cost
The cost of products or services are considered to set? Read More »
Marketing Communications Customer Value, Marketing McqsA. everyday low pricing
B. high low pricing
C. low high pricing
D. both a and b
The types of good value pricing includes? Read More »
Marketing Channels, Marketing Mcqs