A. casual research
B. exploratory research
C. descriptive research
D. both a and c
Marketing Mcqs
The discomfort at the buyers end caused by conflict in post purchase behavior is classified as?
A. cognitive dissonance
B. post purchase behavior
C. both a and b
D. none of the above
The internal limitations can be classified as organization’s own?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
The kind of information consumer obtains from mass media and internet searches classified as?
A. personal sources
B. commercial sources
C. public sources
D. all of above
The first step in personal selling process is to?
A. prospecting and qualifying
B. pre-approach
C. approach
D. presentation and demonstration
In marketing research, asking preferences and questions about buying behavior is example of?
A. experimental research
B. ethnographic research
C. observational research
D. survey research
The short term benefit given to the customers to attract more customers is called?
A. sales promotion
B. inbound promotion
C. outbound promotion
D. organizational promotion
The series of steps that must be followed by sales people is classified as?
A. marketing process
B. selling process
C. intermediation process
D. nominal process
The pricing strategy in which prices are based on strategies, costs, market offerings and prices of competitors is classified as?
A. learning pricing
B. marginal pricing
C. competition based pricing
D. demand based pricing
The random samples are drawn from mutually exclusive groups in?
A. stratified random sample
B. cluster sample
C. simple random sample
D. convenience sample