A. concept development
B. concept testing
C. material testing
D. market screening
A. product life cycle
B. customer lifetime value
C. product management
D. marketing management
A. exclusive center
B. distribution center
C. inbound center
D. outbound center
A. interactive channels
B. marketing channels
C. pricing channels
D. basing point channels
A. wholesaler-customer delivery network
B. customer-value delivery network
C. retailer-wholesaler delivery network
D. customer-retailer delivery network
A. Five steps
B. Six steps
C. Seven steps
D. Eight steps
A. horizontal marketing system
B. vertical marketing system
C. static marketing system
D. flexible marketing system
A. conventional distribution channel
B. horizontal marketing system
C. vertical marketing system
D. static distribution channel
A. Place
B. Product
C. Price
D. Promotion
A. Business portfolio
B. Relative market share
C. Market growth rate
D. Both a and b