A. promotion mix
B. marketing communication mix
C. strategic buyer behavior mix
D. both a and b
A. vertical management
B. horizontal management
C. marketing channel management
D. distribution management
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict
A. exclusive distribution
B. exclusive dealing
C. inclusive distribution
D. intensive distribution
A. multichannel distribution system
B. multichannel system
C. multiple intermediary system
D. multiple manufacturing franchises
A. business analysis
B. analyzing marketing strategy
C. deciding marketing medium
D. attracting new engineers
A. flexible channel
B. static channel
C. direct channel
D. indirect channel
A. selective distribution
B. intensive distribution
C. inclusive distribution
D. exclusive distribution
A. supply chain management
B. marketing channels
C. delivery channels
D. value delivery network
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict