A. broadcast media
B. display media
C. online media
D. print media
A. high
B. low
C. average
D. moderate
In the ‘decline stage of product life cycle’ the per customer cost is? Read More »
Marketing Mcqs, New Product DevelopmentA. channel designing stages
B. strategic stages
C. channeling stages
D. buyer readiness stage
A. create product awareness
B. maximize the market share
C. defend market share and profits
D. reduce expenditure
In the product life cycle maturity stage, the marketing objective is to? Read More »
Marketing Mcqs, New Product DevelopmentA. broadcast media
B. display media
C. online media
D. print media
A. high
B. low
C. average
D. moderate
In the ‘introduction stage’ of product life cycle, the cost per customer is? Read More »
Marketing Mcqs, New Product DevelopmentA. fads
B. customs
C. tradition
D. norms
A. irrational appeal
B. moral appeal
C. rational appeal
D. emotional appeal
A. create product awareness
B. maximize the market share
C. defend market share and profits
D. reduce expenditure
In the product life cycle decline stage, the marketing objective is to? Read More »
Marketing Mcqs, New Product DevelopmentA. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
The market segmentation based on customers race and nationality is an example of? Read More »
Marketing Mcqs, New Product Development