Considering non-personal communication channels, the billboards and posters are considered as?
A. online media
B. print media
C. broadcast media
D. display media
Marketing Mcqs
The major strategies regarding promotion mix are?
The major strategies regarding promotion mix are?
A. pull and push strategy
B. rational and moral selling strategy
C. direct strategy
D. indirect strategy
The broad categories of communication channels are?
The broad categories of communication channels are?
A. personal communication channels
B. irrational communication channels
C. non-personal communication channels
D. both a and c
The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as?
The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as?
A. rational selling strategy
B. push strategy
C. pull strategy
D. moral selling strategy
In PLC stages, the phase in which products profits decline and product has been defended from competition is called?
In PLC stages, the phase in which products profits decline and product has been defended from competition is called?
A. maturity stage
B. predictive stage
C. improved market stage
D. profit achieved stage
The widely accepted and currently popular style in specific or given field of art is called?
The widely accepted and currently popular style in specific or given field of art is called?
A. fashion
B. fads
C. followers
D. customs
The new brands a company develops with its own resources and R&D efforts are called?
The new brands a company develops with its own resources and R&D efforts are called?
A. new products
B. existing products
C. acquisition
D. mergers
The ‘marketing strategy statement’ third part consists of?
The ‘marketing strategy statement’ third part consists of?
A. target market
B. planned value proposition
C. sales, profit goals, market share
D. developing mission statement
The tests in test marketing are?
The tests in test marketing are?
A. controlled test markets
B. simulated test markets
C. free test markets
D. both a and b
The sales of market offering in growth stage of product life cycle are recorded as?
The sales of market offering in growth stage of product life cycle are recorded as?
A. low sales
B. rapidly rising sales
C. peak sales
D. declining sales