A. customer centered product development
B. team based product development
C. systematic product development
D. concentration based development
Marketing Mcqs
The pricing strategy whose steps are setup between different lines of product offered by same organization is called?
A. optional pricing
B. product line pricing
C. competitive pricing
D. captive pricing
According to ‘real-win-worth doing’ proposition of marketing, checking the fit of product in overall strategy is part of?
A. real
B. win
C. worth doing
D. less worthy
The process of changing one or more elements of marketing mix to improve sales is classified as?
A. modifying marketing mix
B. modifying raw material schedule
C. modifying the product
D. modifying the market
When the captive product pricing is used for services then this pricing strategy is classified as?
A. two-part pricing
B. combine pricing
C. double pricing
D. optional part pricing
The sales of products in introductory stage are recorded by the company as?
A. low sales
B. rapidly rising
C. peak sales
D. gradually declining
The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called?
A. freight on board origin pricing
B. zone pricing
C. basing point pricing
D. uniform delivered pricing
The type of sales person who work from their offices through internet or telephone are classified as?
A. channel intermediaries
B. nominal sales force
C. inside sales force
D. outside sales force
The communication channel in which two or more people communicate with each other via e-mail or mail, telephone call or face to face is classified as?
A. personal communication channels
B. irrational communication channels
C. non-personal communication channels
D. non-emotional communication channels
The step in personal selling process which consists of first meeting first meeting between customer and sales person is called?
A. qualifying
B. prospecting
C. follow up
D. approach