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Marketing Mcqs

The type of product development which is systematic, holistic and not compartmentalized is said to be?

Marketing Mcqs, Personal Selling and Sales Promotion /
The type of product development which is systematic, holistic and not compartmentalized is said to be?

A. customer centered product development
B. team based product development
C. systematic product development
D. concentration based development

The type of product development which is systematic, holistic and not compartmentalized is said to be? Read More »

Marketing Mcqs, Personal Selling and Sales Promotion

The pricing strategy whose steps are setup between different lines of product offered by same organization is called?

Marketing Mcqs, Personal Selling and Sales Promotion /
The pricing strategy whose steps are setup between different lines of product offered by same organization is called?

A. optional pricing
B. product line pricing
C. competitive pricing
D. captive pricing

The pricing strategy whose steps are setup between different lines of product offered by same organization is called? Read More »

Marketing Mcqs, Personal Selling and Sales Promotion

According to ‘real-win-worth doing’ proposition of marketing, checking the fit of product in overall strategy is part of?

Marketing Mcqs, Personal Selling and Sales Promotion /
According to ‘real-win-worth doing’ proposition of marketing, checking the fit of product in overall strategy is part of?

A. real
B. win
C. worth doing
D. less worthy

According to ‘real-win-worth doing’ proposition of marketing, checking the fit of product in overall strategy is part of? Read More »

Marketing Mcqs, Personal Selling and Sales Promotion

The process of changing one or more elements of marketing mix to improve sales is classified as?

Marketing Mcqs, Personal Selling and Sales Promotion /
The process of changing one or more elements of marketing mix to improve sales is classified as?

A. modifying marketing mix
B. modifying raw material schedule
C. modifying the product
D. modifying the market

The process of changing one or more elements of marketing mix to improve sales is classified as? Read More »

Marketing Mcqs, Personal Selling and Sales Promotion

When the captive product pricing is used for services then this pricing strategy is classified as?

Marketing Mcqs, Personal Selling and Sales Promotion /
When the captive product pricing is used for services then this pricing strategy is classified as?

A. two-part pricing
B. combine pricing
C. double pricing
D. optional part pricing

When the captive product pricing is used for services then this pricing strategy is classified as? Read More »

Marketing Mcqs, Personal Selling and Sales Promotion

The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called?

Marketing Mcqs, Personal Selling and Sales Promotion /
The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called?

A. freight on board origin pricing
B. zone pricing
C. basing point pricing
D. uniform delivered pricing

The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called? Read More »

Marketing Mcqs, Personal Selling and Sales Promotion

The communication channel in which two or more people communicate with each other via e-mail or mail, telephone call or face to face is classified as?

Marketing Mcqs, New Product Development /
The communication channel in which two or more people communicate with each other via e-mail or mail, telephone call or face to face is classified as?

A. personal communication channels
B. irrational communication channels
C. non-personal communication channels
D. non-emotional communication channels

The communication channel in which two or more people communicate with each other via e-mail or mail, telephone call or face to face is classified as? Read More »

Marketing Mcqs, New Product Development

The step in personal selling process which consists of first meeting first meeting between customer and sales person is called?

Marketing Mcqs, New Product Development /
The step in personal selling process which consists of first meeting first meeting between customer and sales person is called?

A. qualifying
B. prospecting
C. follow up
D. approach

The step in personal selling process which consists of first meeting first meeting between customer and sales person is called? Read More »

Marketing Mcqs, New Product Development