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Marketing Mcqs

According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?

According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?

A. sales promotion
B. offline promotion
C. direct channeling
D. direct marketing

According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called? Read More »

Marketing Mcqs, Pricing Strategy

The price adjustments made for volume purchases, payment of bills and off season buying includes?

The price adjustments made for volume purchases, payment of bills and off season buying includes?

A. discount and allowances
B. zone price adjustment
C. basing point adjustment
D. geographic adjustment

The price adjustments made for volume purchases, payment of bills and off season buying includes? Read More »

Marketing Mcqs, Personal Selling and Sales Promotion

The pricing strategy which considers setting the price after designing marketing program is classified as?

The pricing strategy which considers setting the price after designing marketing program is classified as?

A. value based pricing
B. cost based pricing
C. discount based pricing
D. ceiling based pricing

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Marketing Mcqs, Personal Selling and Sales Promotion

According to PLC stage, when a newly developed product satisfies the market then the stage it enters called?

According to PLC stage, when a newly developed product satisfies the market then the stage it enters called?

A. growth stage
B. lately buying stage
C. segmenting stage
D. targeting stage

According to PLC stage, when a newly developed product satisfies the market then the stage it enters called? Read More »

Marketing Mcqs, Personal Selling and Sales Promotion