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Marketing Mcqs

According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?

July 18, 2022August 27, 2021 by admin
According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?

A. sales promotion
B. offline promotion
C. direct channeling
D. direct marketing

Categories Marketing Mcqs, Pricing Strategy

In the personal selling process, the step which consists of identifying potential customers is classified as?

July 18, 2022August 27, 2021 by admin
In the personal selling process, the step which consists of identifying potential customers is classified as?

A. presenting quota
B. demonstrating quota
C. prospecting
D. qualifying

Categories Marketing Mcqs, Pricing Strategy

The ‘marketing strategy statement’ the second part consists of?

July 17, 2022August 27, 2021 by admin
The ‘marketing strategy statement’ the second part consists of?

A. target market
B. planned value proposition
C. sales, profit goals, market share
D. developing mission statement

Categories Marketing Mcqs, Personal Selling and Sales Promotion

The price adjustments made for volume purchases, payment of bills and off season buying includes?

July 17, 2022August 27, 2021 by admin
The price adjustments made for volume purchases, payment of bills and off season buying includes?

A. discount and allowances
B. zone price adjustment
C. basing point adjustment
D. geographic adjustment

Categories Marketing Mcqs, Personal Selling and Sales Promotion

The pricing strategy which considers setting the price after designing marketing program is classified as?

July 17, 2022August 27, 2021 by admin
The pricing strategy which considers setting the price after designing marketing program is classified as?

A. value based pricing
B. cost based pricing
C. discount based pricing
D. ceiling based pricing

Categories Marketing Mcqs, Personal Selling and Sales Promotion

The set price limit from which no more demand is accepted is classified as?

July 17, 2022August 27, 2021 by admin
The set price limit from which no more demand is accepted is classified as?

A. cost ceiling
B. cost floor
C. price ceiling
D. price floor

Categories Marketing Mcqs, Personal Selling and Sales Promotion

The fourth step of value based pricing is to?

July 17, 2022August 27, 2021 by admin
The fourth step of value based pricing is to?

A. determine incurred costs
B. design product
C. assess needs of customer
D. set target price

Categories Marketing Mcqs, Personal Selling and Sales Promotion

The pricing strategy in which prices are adjusted for psychological effect is classified as?

July 17, 2022August 27, 2021 by admin
The pricing strategy in which prices are adjusted for psychological effect is classified as?

A. segmented pricing
B. psychological pricing
C. promotional pricing
D. geographical pricing

Categories Marketing Mcqs, Personal Selling and Sales Promotion

According to PLC stage, when a newly developed product satisfies the market then the stage it enters called?

July 18, 2022August 27, 2021 by admin
According to PLC stage, when a newly developed product satisfies the market then the stage it enters called?

A. growth stage
B. lately buying stage
C. segmenting stage
D. targeting stage

Categories Marketing Mcqs, Personal Selling and Sales Promotion

For developing new products, the company must know its?

July 18, 2022August 27, 2021 by admin
For developing new products, the company must know its?

A. markets
B. consumers
C. competitors
D. all of above

Categories Marketing Mcqs, Personal Selling and Sales Promotion
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