According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?
A. sales promotion
B. offline promotion
C. direct channeling
D. direct marketing
A. sales promotion
B. offline promotion
C. direct channeling
D. direct marketing
A. presenting quota
B. demonstrating quota
C. prospecting
D. qualifying
A. target market
B. planned value proposition
C. sales, profit goals, market share
D. developing mission statement
The ‘marketing strategy statement’ the second part consists of? Read More »
Marketing Mcqs, Personal Selling and Sales PromotionA. discount and allowances
B. zone price adjustment
C. basing point adjustment
D. geographic adjustment
A. value based pricing
B. cost based pricing
C. discount based pricing
D. ceiling based pricing
A. cost ceiling
B. cost floor
C. price ceiling
D. price floor
The set price limit from which no more demand is accepted is classified as? Read More »
Marketing Mcqs, Personal Selling and Sales PromotionA. determine incurred costs
B. design product
C. assess needs of customer
D. set target price
The fourth step of value based pricing is to? Read More »
Marketing Mcqs, Personal Selling and Sales PromotionA. segmented pricing
B. psychological pricing
C. promotional pricing
D. geographical pricing
A. growth stage
B. lately buying stage
C. segmenting stage
D. targeting stage
A. markets
B. consumers
C. competitors
D. all of above
For developing new products, the company must know its? Read More »
Marketing Mcqs, Personal Selling and Sales Promotion