A. pull strategy
B. moral selling strategy
C. rational selling strategy
D. push strategy
A. lifestyle
B. personality
C. social class
D. self-concept
A. event marketing
B. sponsored marketing
C. branding
D. premium marketing
A. cash discount
B. seasonal discount
C. functional discount
D. quantity discount
A. physiological needs
B. social needs
C. self-actualization needs
D. esteem needs
A. event promotion
B. off deal promotion
C. trade promotions
D. business promotions
A. Internal environment
B. External environment
C. Both a and b
D. None of the above
A. personal sources
B. commercial sources
C. experiential sources
D. all of above
A. ruggedness
B. competence
C. sophistication
D. excitement
A. learning
B. attitudes
C. beliefs
D. perception