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Marketing Mcqs

The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as?

The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as?

A. pull strategy
B. moral selling strategy
C. rational selling strategy
D. push strategy

The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as? Read More »

Marketing Mcqs, Pricing Strategy

The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as?

The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as?

A. event marketing
B. sponsored marketing
C. branding
D. premium marketing

The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as? Read More »

Marketing Mcqs, Pricing Strategy

The type of discount made to those buyers who use to buy the products or services that are out of season is classified as?

The type of discount made to those buyers who use to buy the products or services that are out of season is classified as?

A. cash discount
B. seasonal discount
C. functional discount
D. quantity discount

The type of discount made to those buyers who use to buy the products or services that are out of season is classified as? Read More »

Marketing Mcqs, Pricing Strategy

According to ‘Maslow’s hierarchy of needs’, the need for self-development and realization is included in?

According to ‘Maslow’s hierarchy of needs’, the need for self-development and realization is included in?

A. physiological needs
B. social needs
C. self-actualization needs
D. esteem needs

According to ‘Maslow’s hierarchy of needs’, the need for self-development and realization is included in? Read More »

Marketing Mcqs, Pricing Strategy

The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of?

The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of?

A. event promotion
B. off deal promotion
C. trade promotions
D. business promotions

The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of? Read More »

Marketing Mcqs, Pricing Strategy