A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation
A. selective attention
B. selective distortion
C. selective retention
D. all of above
A. double pricing
B. optional part pricing
C. two-part pricing
D. combine pricing
A. relative advantage
B. divisibility
C. communicability
D. compatibility
A. customer sales force structure
B. product sales force structure
C. indirect sales force structure
D. territorial sales force structure
A. Brand awareness
B. brand personality
C. self-concept
D. self-image
A. predatory pricing
B. deceptive pricing
C. price fixing
D. none of the above
The pricing issues across channel levels includes? Read More »
Marketing Mcqs, Pricing StrategyA. adoption
B. cognitive dissonance
C. pre purchase behavior
D. post-purchase behavior
When any potential customer become a regular user of the product, this change is called? Read More »
Marketing Mcqs, Pricing StrategyA. idea screening
B. product screening
C. customer screening
D. raw material screening
After the idea generation through internal and external sources, the next step is? Read More »
Marketing Mcqs, Pricing StrategyA. experiential sources
B. commercial sources
C. public sources
D. all of above
