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Marketing Mcqs

The customer market division done on the basis of ‘compulsive, ambitious and outgoing customers’ classified as?

Marketing Mcqs, Pricing Capturing Customer Value /
The customer market division done on the basis of ‘compulsive, ambitious and outgoing customers’ classified as?

A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation

The customer market division done on the basis of ‘compulsive, ambitious and outgoing customers’ classified as? Read More »

Marketing Mcqs, Pricing Capturing Customer Value

The low involved buying behavior of consumers while perceiving significant differences between brands is called?

Marketing Mcqs, Pricing Capturing Customer Value /
The low involved buying behavior of consumers while perceiving significant differences between brands is called?

A. complex buying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior

The low involved buying behavior of consumers while perceiving significant differences between brands is called? Read More »

Marketing Mcqs, Pricing Capturing Customer Value

The remembrance of good points that are related to choose a brand as compared to competing brands is called?

Marketing Mcqs, Pricing Capturing Customer Value /
The remembrance of good points that are related to choose a brand as compared to competing brands is called?

A. selective attention
B. selective distortion
C. selective retention
D. both a and b

The remembrance of good points that are related to choose a brand as compared to competing brands is called? Read More »

Marketing Mcqs, Pricing Capturing Customer Value