A. outdoorsy and tough
B. cheerful and wholesomeness
C. daring and imaginative
D. charming and upper class
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
A. points of differences
B. price
C. place
D. distribution channel
A. physiological needs
B. social needs
C. safety needs
D. esteem needs
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. complex buying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior
A. consumerism
B. seller’s extremism
C. environmentalism
D. both a and c
A. deliberate
B. guided by respect
C. skeptical
D. tradition bound
A. selective attention
B. selective distortion
C. selective retention
D. both a and b
A. associating with strong motives
B. using motivating cues
C. positive reinforcement
D. all of above