A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. geographic segmentation
B. gender segmentation
C. psychographic segmentation
D. behavioral segmentation
A. product membership in category
B. services
C. market segmentation
D. pricing of product
A. positioning strategy
B. targeting strategy
C. differentiation
D. market segmentation
A. sense of broad marketing
B. sense of mission marketing
C. sense of vision marketing
D. societal marketing
A. perception
B. cues
C. motives
D. both a and c
A. physiological needs
B. social and safety needs
C. esteem needs
D. self-actualization needs
A. user status
B. usage rate
C. loyalty status
D. benefits sought