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Marketing Mcqs

The less involved consumer buying behavior in which customers perceive few differences between brands is called?

Marketing Mcqs, Pricing Capturing Customer Value /
The less involved consumer buying behavior in which customers perceive few differences between brands is called?

A. complex buoying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior

The less involved consumer buying behavior in which customers perceive few differences between brands is called? Read More »

Marketing Mcqs, Pricing Capturing Customer Value

The market segmentation done on basis of ‘occupation’ and ‘education’ of customers is an example of?

Marketing Mcqs, Pricing Capturing Customer Value /
The market segmentation done on basis of ‘occupation’ and ‘education’ of customers is an example of?

A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation

The market segmentation done on basis of ‘occupation’ and ‘education’ of customers is an example of? Read More »

Marketing Mcqs, Pricing Capturing Customer Value

The market which is segmented on the basis of age and gender of customers is classified as?

Marketing Mcqs, Pricing Capturing Customer Value /
The market which is segmented on the basis of age and gender of customers is classified as?

A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation

The market which is segmented on the basis of age and gender of customers is classified as? Read More »

Marketing Mcqs, Pricing Capturing Customer Value

The market segmented on the basis of the degree level such as ‘high school graduates and college graduates’ is classified as?

Marketing Mcqs, Pricing Capturing Customer Value /
The market segmented on the basis of the degree level such as ‘high school graduates and college graduates’ is classified as?

A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation

The market segmented on the basis of the degree level such as ‘high school graduates and college graduates’ is classified as? Read More »

Marketing Mcqs, Pricing Capturing Customer Value

The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?

Marketing Mcqs, Pricing Capturing Customer Value /
The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?

A. augmented product
B. actual product
C. actual ownership
D. tangible products

The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of? Read More »

Marketing Mcqs, Pricing Capturing Customer Value