The ‘wireless communication’ is an example of?
A. tangible products
B. exchange of goods
C. services
D. ownership of nothing
Marketing Mcqs
The process of segmenting the market and identifying which segments to target is classified as?
The process of segmenting the market and identifying which segments to target is classified as?
A. market segmentation
B. targeting the market
C. undifferentiated marketing
D. differentiated marketing
The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called?
The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called?
A. market segmentation
B. targeting the market
C. undifferentiated marketing
D. differentiated marketing
The industry installations and equipment are classified in group of?
The industry installations and equipment are classified in group of?
A. capital items
B. specialty industrial products
C. supplies and services
D. augmented industrial products
Coca-Cola creates marketing programs targeting teen agers world widely is an example of?
Coca-Cola creates marketing programs targeting teen agers world widely is an example of?
A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation
The buying of products such as ‘laundry detergents’ is an example of?
The buying of products such as ‘laundry detergents’ is an example of?
A. shopping services
B. less sought services
C. convenient products
D. specialty products
The products that customers buy after careful comparison on price and quality are called?
The products that customers buy after careful comparison on price and quality are called?
A. specialty products
B. less specialty products
C. shopping products
D. unsought products
The segmentation of market in groups having similar needs and wants is known as?
The segmentation of market in groups having similar needs and wants is known as?
A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation
The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing
In marketing, the potential customer’s familiarity with advertising creates?
In marketing, the potential customer’s familiarity with advertising creates?
A. brand familiarity
B. brand conviction
C. both a and b
D. none of above