A. tangible products
B. exchange of goods
C. services
D. ownership of nothing
The ‘wireless communication’ is an example of? Read More »
Marketing Mcqs, Pricing Capturing Customer ValueA. market segmentation
B. targeting the market
C. undifferentiated marketing
D. differentiated marketing
A. market segmentation
B. targeting the market
C. undifferentiated marketing
D. differentiated marketing
A. capital items
B. specialty industrial products
C. supplies and services
D. augmented industrial products
The industry installations and equipment are classified in group of? Read More »
Marketing Mcqs, Pricing Capturing Customer ValueA. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation
Coca-Cola creates marketing programs targeting teen agers world widely is an example of? Read More »
Marketing Mcqs, Pricing Capturing Customer ValueA. shopping services
B. less sought services
C. convenient products
D. specialty products
The buying of products such as ‘laundry detergents’ is an example of? Read More »
Marketing Mcqs, Pricing Capturing Customer ValueA. specialty products
B. less specialty products
C. shopping products
D. unsought products
A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation
The segmentation of market in groups having similar needs and wants is known as? Read More »
Marketing Mcqs, Pricing Capturing Customer ValueA. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing
A. brand familiarity
B. brand conviction
C. both a and b
D. none of above
In marketing, the potential customer’s familiarity with advertising creates? Read More »
Marketing Mcqs, Pricing Capturing Customer Value