A. product experience
B. intangible products
C. tangible product
D. services
The BlackBerry specific product design with QWERTY keyboard is an example of? Read More »
Marketing Mcqs, Products, Services and BrandsA. consumer products
B. industrial products
C. augmented products
D. core customer value
The products that are bought to be used in conduct of business is called? Read More »
Marketing Mcqs, Products, Services and BrandsA. actual product
B. positioning strategy
C. competitive strategy
D. value proposition
The product packaging is said to be part of? Read More »
Marketing Mcqs, Products, Services and BrandsA. products
B. commodities
C. barter system
D. offered services
The ‘banking services’ and ‘hotel services’ are examples of? Read More »
Marketing Mcqs, Products, Services and BrandsA. convenience products
B. shopping products
C. unsought products
D. sought consumer products
The products that are sold through wide spread distribution network are classified as? Read More »
Marketing Mcqs, Products, Services and BrandsA. product membership in category
B. points of priority
C. points of differences
D. brands superiority
The positioning statement first states the? Read More »
Marketing Mcqs, Pricing Capturing Customer ValueA. convenience products
B. shopping products
C. specialty products
D. unsought products
The high-priced photographic equipment is an example of? Read More »
Marketing Mcqs, Pricing Capturing Customer ValueA. augmented product
B. de-augmented product
C. core customer value
D. customer driven strategy
At the final level of planning products, the planners turn the actual product into? Read More »
Marketing Mcqs, Pricing Capturing Customer ValueA. differentiable segment
B. non-differentiable segments
C. intermarket segmentation
D. intramarket segmentation
A. actual product
B. augmented product
C. dis-augmented product
D. intangible services
The BlackBerry ‘on the go connectivity’ specific feature is part of? Read More »
Marketing Mcqs, Pricing Capturing Customer Value