The BlackBerry specific product design with QWERTY keyboard is an example of?
A. product experience
B. intangible products
C. tangible product
D. services
Marketing Mcqs
The products that are bought to be used in conduct of business is called?
The products that are bought to be used in conduct of business is called?
A. consumer products
B. industrial products
C. augmented products
D. core customer value
The product packaging is said to be part of?
The product packaging is said to be part of?
A. actual product
B. positioning strategy
C. competitive strategy
D. value proposition
The ‘banking services’ and ‘hotel services’ are examples of?
The ‘banking services’ and ‘hotel services’ are examples of?
A. products
B. commodities
C. barter system
D. offered services
The products that are sold through wide spread distribution network are classified as?
The products that are sold through wide spread distribution network are classified as?
A. convenience products
B. shopping products
C. unsought products
D. sought consumer products
The positioning statement first states the?
The positioning statement first states the?
A. product membership in category
B. points of priority
C. points of differences
D. brands superiority
The high-priced photographic equipment is an example of?
The high-priced photographic equipment is an example of?
A. convenience products
B. shopping products
C. specialty products
D. unsought products
At the final level of planning products, the planners turn the actual product into?
At the final level of planning products, the planners turn the actual product into?
A. augmented product
B. de-augmented product
C. core customer value
D. customer driven strategy
If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as?
If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as?
A. differentiable segment
B. non-differentiable segments
C. intermarket segmentation
D. intramarket segmentation
The BlackBerry ‘on the go connectivity’ specific feature is part of?
The BlackBerry ‘on the go connectivity’ specific feature is part of?
A. actual product
B. augmented product
C. dis-augmented product
D. intangible services