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Marketing Mcqs

The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as ___________?

Marketing Mcqs, Product Strategy Setting /
The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as ___________?

A. mix branding
B. optional branding
C. ingredient branding
D. line fill branding

The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as ___________? Read More »

Marketing Mcqs, Product Strategy Setting

If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?

Marketing Mcqs, Product Strategy Setting /
If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?

A. 4
B. 6
C. 24
D. 30

If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________? Read More »

Marketing Mcqs, Product Strategy Setting

The concept which refers how well the services or products are brought from company to customers is classified as __________?

Marketing Mcqs, Product Strategy Setting /
The concept which refers how well the services or products are brought from company to customers is classified as __________?

A. customer training
B. customer consulting
C. ordering ease
D. delivery

The concept which refers how well the services or products are brought from company to customers is classified as __________? Read More »

Marketing Mcqs, Product Strategy Setting

The short term goods and services that are used to facilitate the management of finished product are classified as __________?

Marketing Mcqs, Product Strategy Setting /
The short term goods and services that are used to facilitate the management of finished product are classified as __________?

A. component parts and materials
B. installations
C. equipment
D. supplies and business services

The short term goods and services that are used to facilitate the management of finished product are classified as __________? Read More »

Marketing Mcqs, Product Strategy Setting

The pricing technique uses by companies for the products having optional services and features is classified as _________?

Marketing Mcqs, Product Strategy Setting /
The pricing technique uses by companies for the products having optional services and features is classified as _________?

A. product line pricing
B. Two-part pricing
C. by-product pricing
D. optional-feature pricing

The pricing technique uses by companies for the products having optional services and features is classified as _________? Read More »

Marketing Mcqs, Product Strategy Setting

The kind of convenience goods that are purchased by consumers without any searching effort are classified as _________?

Marketing Mcqs, Product Strategy Setting /
The kind of convenience goods that are purchased by consumers without any searching effort are classified as _________?

A. impulse goods
B. staples
C. homogeneous goods
D. emergency goods

The kind of convenience goods that are purchased by consumers without any searching effort are classified as _________? Read More »

Marketing Mcqs, Product Strategy Setting

The system states the way, which users use the products and its related services is classified as __________?

Marketing Mcqs, Product Strategy Setting /
The system states the way, which users use the products and its related services is classified as __________?

A. product classification system
B. consumption system
C. customer value system
D. product differentiation system

The system states the way, which users use the products and its related services is classified as __________? Read More »

Marketing Mcqs, Product Strategy Setting

The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as ____________?

Marketing Mcqs, Product Strategy Setting /
The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as ____________?

A. unsought goods
B. specialty goods
C. convenience goods
D. shopping goods

The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as ____________? Read More »

Marketing Mcqs, Product Strategy Setting