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Marketing Mcqs

The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as ___________?

July 17, 2022October 4, 2021 by admin
The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as ___________?

A. mix branding
B. optional branding
C. ingredient branding
D. line fill branding

Categories Marketing Mcqs, Product Strategy Setting

If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?

July 18, 2022October 4, 2021 by admin
If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?

A. 4
B. 6
C. 24
D. 30

Categories Marketing Mcqs, Product Strategy Setting

The concept which refers how well the services or products are brought from company to customers is classified as __________?

July 17, 2022October 4, 2021 by admin
The concept which refers how well the services or products are brought from company to customers is classified as __________?

A. customer training
B. customer consulting
C. ordering ease
D. delivery

Categories Marketing Mcqs, Product Strategy Setting

The short term goods and services that are used to facilitate the management of finished product are classified as __________?

July 17, 2022October 4, 2021 by admin
The short term goods and services that are used to facilitate the management of finished product are classified as __________?

A. component parts and materials
B. installations
C. equipment
D. supplies and business services

Categories Marketing Mcqs, Product Strategy Setting

The pricing technique uses by companies for the products having optional services and features is classified as _________?

July 17, 2022October 4, 2021 by admin
The pricing technique uses by companies for the products having optional services and features is classified as _________?

A. product line pricing
B. Two-part pricing
C. by-product pricing
D. optional-feature pricing

Categories Marketing Mcqs, Product Strategy Setting

The kind of convenience goods that are purchased by consumers without any searching effort are classified as _________?

July 17, 2022October 4, 2021 by admin
The kind of convenience goods that are purchased by consumers without any searching effort are classified as _________?

A. impulse goods
B. staples
C. homogeneous goods
D. emergency goods

Categories Marketing Mcqs, Product Strategy Setting

The ability of company to meet the product demands of each customer is classified as ___________?

July 17, 2022October 4, 2021 by admin
The ability of company to meet the product demands of each customer is classified as ___________?

A. mass effectivity
B. mass customization
C. consumption system
D. mass productivity

Categories Marketing Mcqs, Product Strategy Setting

The examples of natural products include ___________?

July 17, 2022October 4, 2021 by admin
The examples of natural products include ___________?

A. cotton and jute
B. fruits and vegetables
C. wheat and livestock
D. iron ore and lumber

Categories Marketing Mcqs, Product Strategy Setting

The system states the way, which users use the products and its related services is classified as __________?

July 17, 2022October 4, 2021 by admin
The system states the way, which users use the products and its related services is classified as __________?

A. product classification system
B. consumption system
C. customer value system
D. product differentiation system

Categories Marketing Mcqs, Product Strategy Setting

The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as ____________?

July 17, 2022October 4, 2021 by admin
The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as ____________?

A. unsought goods
B. specialty goods
C. convenience goods
D. shopping goods

Categories Marketing Mcqs, Product Strategy Setting
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