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Marketing Communications Customer Value

If customers perceive that price of product is less than the value it provides to customer then the customer?

If customers perceive that price of product is less than the value it provides to customer then the customer?

A. would buy product
B. would not buy product
C. would get free products
D. would get discount

If customers perceive that price of product is less than the value it provides to customer then the customer? Read More »

Marketing Communications Customer Value, Marketing Mcqs

The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as?

The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as?

A. cash refunds
B. cash sample
C. sweepstakes
D. cents off deals

The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as? Read More »

Marketing Communications Customer Value, Marketing Mcqs

The collection, analysis and reporting of available data for any given marketing situation is classified as?

The collection, analysis and reporting of available data for any given marketing situation is classified as?

A. external databases
B. outsourced databases
C. marketing research
D. both a and b

The collection, analysis and reporting of available data for any given marketing situation is classified as? Read More »

Marketing Communications Customer Value, Marketing Mcqs

The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of?

The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of?

A. organizational promotion
B. consumer promotions
C. inbound promotion
D. outbound promotion

The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of? Read More »

Marketing Communications Customer Value, Marketing Mcqs

According to ‘Maslow’s hierarchy of needs’, the sense and need of belonging is classified as?

According to ‘Maslow’s hierarchy of needs’, the sense and need of belonging is classified as?

A. physiological needs
B. social needs
C. safety needs
D. esteem needs

According to ‘Maslow’s hierarchy of needs’, the sense and need of belonging is classified as? Read More »

Marketing Communications Customer Value, Marketing Mcqs