According to marketing four Ps, the cash rebates are part of?
A. Place
B. Product
C. Price
D. Promotion
Marketing Communications Customer Value
In growth-share matrix, the vertical axis represents?
In growth-share matrix, the vertical axis represents?
A. Business portfolio
B. Relative market share
C. Market growth rate
D. Both a and b
The research which is completed with the objective to test hypothesis is called?
The research which is completed with the objective to test hypothesis is called?
A. casual research
B. exploratory research
C. descriptive research
D. both a and c
The discomfort at the buyers end caused by conflict in post purchase behavior is classified as?
The discomfort at the buyers end caused by conflict in post purchase behavior is classified as?
A. cognitive dissonance
B. post purchase behavior
C. both a and b
D. none of the above
The internal limitations can be classified as organization’s own?
The internal limitations can be classified as organization’s own?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
The kind of information consumer obtains from mass media and internet searches classified as?
The kind of information consumer obtains from mass media and internet searches classified as?
A. personal sources
B. commercial sources
C. public sources
D. all of above
The first step in personal selling process is to?
The first step in personal selling process is to?
A. prospecting and qualifying
B. pre-approach
C. approach
D. presentation and demonstration
In marketing research, asking preferences and questions about buying behavior is example of?
In marketing research, asking preferences and questions about buying behavior is example of?
A. experimental research
B. ethnographic research
C. observational research
D. survey research
The short term benefit given to the customers to attract more customers is called?
The short term benefit given to the customers to attract more customers is called?
A. sales promotion
B. inbound promotion
C. outbound promotion
D. organizational promotion
The series of steps that must be followed by sales people is classified as?
The series of steps that must be followed by sales people is classified as?
A. marketing process
B. selling process
C. intermediation process
D. nominal process