A. Place
B. Product
C. Price
D. Promotion
According to marketing four Ps, the cash rebates are part of? Read More »
Marketing Communications Customer Value, Marketing McqsA. Business portfolio
B. Relative market share
C. Market growth rate
D. Both a and b
In growth-share matrix, the vertical axis represents? Read More »
Marketing Communications Customer Value, Marketing McqsA. casual research
B. exploratory research
C. descriptive research
D. both a and c
The research which is completed with the objective to test hypothesis is called? Read More »
Marketing Communications Customer Value, Marketing McqsA. cognitive dissonance
B. post purchase behavior
C. both a and b
D. none of the above
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
The internal limitations can be classified as organization’s own? Read More »
Marketing Communications Customer Value, Marketing McqsA. personal sources
B. commercial sources
C. public sources
D. all of above
A. prospecting and qualifying
B. pre-approach
C. approach
D. presentation and demonstration
The first step in personal selling process is to? Read More »
Marketing Communications Customer Value, Marketing McqsA. experimental research
B. ethnographic research
C. observational research
D. survey research
A. sales promotion
B. inbound promotion
C. outbound promotion
D. organizational promotion
The short term benefit given to the customers to attract more customers is called? Read More »
Marketing Communications Customer Value, Marketing McqsA. marketing process
B. selling process
C. intermediation process
D. nominal process
The series of steps that must be followed by sales people is classified as? Read More »
Marketing Communications Customer Value, Marketing Mcqs