A. attention
B. acquisition
C. use or consumption
D. all of above
A product is anything that is offered to market for? Read More »
Managing Marketing Information Customer Insights, Marketing McqsA. 2 types
B. 3 types
C. 4 types
D. 5 types
The classification of customers are of? Read More »
Managing Marketing Information Customer Insights, Marketing McqsA. persuasive advertising
B. reminder advertising
C. reminder advertising
D. all of above
The possible objectives of advertising includes? Read More »
Managing Marketing Information Customer Insights, Marketing McqsA. industrial accessory equipment
B. industrial office equipment
C. fixed equipment
D. installation
The office equipment such as computers and fax machines are best examples of? Read More »
Managing Marketing Information Customer Insights, Marketing McqsA. sought products
B. unsought products
C. industrial products
D. specialty products
The low price sensitivity for buying the specific brand is called? Read More »
Managing Marketing Information Customer Insights, Marketing McqsA. Product offered by company
B. Benefits produced by products
C. Experiences associated with products
D. None of above
Marketing myopia is to pay attention to? Read More »
Managing Marketing Information Customer Insights, Marketing McqsA. convenience products
B. shopping products
C. customer value
D. branding
The products and services consumers shop frequently are classified as? Read More »
Managing Marketing Information Customer Insights, Marketing McqsA. market offering
B. marketing mix
C. market segmentation
D. target market
The product or service that can satisfy a need or want is called? Read More »
Managing Marketing Information Customer Insights, Marketing McqsA. Suppliers & consumers
B. Company & competitors
C. Marketing intermediaries
D. None of the above
Major environmental forces are? Read More »
Managing Marketing Information Customer Insights, Marketing McqsA. specialty products
B. local goods
C. convenience products
D. industrial products
