A product is anything that is offered to market for?
A. attention
B. acquisition
C. use or consumption
D. all of above
Managing Marketing Information Customer Insights
The classification of customers are of?
The classification of customers are of?
A. 2 types
B. 3 types
C. 4 types
D. 5 types
The possible objectives of advertising includes?
The possible objectives of advertising includes?
A. persuasive advertising
B. reminder advertising
C. reminder advertising
D. all of above
The office equipment such as computers and fax machines are best examples of?
The office equipment such as computers and fax machines are best examples of?
A. industrial accessory equipment
B. industrial office equipment
C. fixed equipment
D. installation
The low price sensitivity for buying the specific brand is called?
The low price sensitivity for buying the specific brand is called?
A. sought products
B. unsought products
C. industrial products
D. specialty products
Marketing myopia is to pay attention to?
Marketing myopia is to pay attention to?
A. Product offered by company
B. Benefits produced by products
C. Experiences associated with products
D. None of above
The products and services consumers shop frequently are classified as?
The products and services consumers shop frequently are classified as?
A. convenience products
B. shopping products
C. customer value
D. branding
The product or service that can satisfy a need or want is called?
The product or service that can satisfy a need or want is called?
A. market offering
B. marketing mix
C. market segmentation
D. target market
Major environmental forces are?
Major environmental forces are?
A. Suppliers & consumers
B. Company & competitors
C. Marketing intermediaries
D. None of the above
The type of market offerings that customers buy without committing any buying efforts are called?
The type of market offerings that customers buy without committing any buying efforts are called?
A. specialty products
B. local goods
C. convenience products
D. industrial products