A. differentiable segment
B. non-differentiable segments
C. intermarket segmentation
D. intramarket segmentation
A. Little fit
B. Strong fit
C. Good fit
D. Limited fit
?The fit between customer need and company’s market offering in ‘Strangers’ group is? Read More »
Managing Marketing Information Customer Insights, Marketing McqsA. advertising messages
B. advertising budget
C. advertising strategy
D. advertising objective
A. Butterflies
B. Barnacles
C. True friends
D. Strangers
The highly loyal but less potential profitable customer’s group is of? Read More »
Managing Marketing Information Customer Insights, Marketing McqsA. purpose of buying the product
B. quantity of buying the product
C. quality of bought product
D. all of above
The distinction between industrial and consumer products is because of? Read More »
Managing Marketing Information Customer Insights, Marketing McqsA. Strangers
B. Butterflies
C. True friends
D. Barnacles
Stock market investors are considered as example of? Read More »
Managing Marketing Information Customer Insights, Marketing McqsA. sought specialty products
B. unsought consumer products
C. convenient specialty products
D. convenience products and services
A. The product concept
B. The production concept
C. The selling concept
D. None of the above
A. The production concept
B. The product concept
C. The selling concept
D. The marketing concept
The focus on distribution efficiency is integral part of? Read More »
Managing Marketing Information Customer Insights, Marketing McqsA. specialty products
B. convenience services
C. augmented products
D. unsought industrial product
