Managing Marketing Information Customer Insights

A. differentiable segment
B. non-differentiable segments
C. intermarket segmentation
D. intramarket segmentation

A. Little fit
B. Strong fit
C. Good fit
D. Limited fit

A. advertising messages
B. advertising budget
C. advertising strategy
D. advertising objective

A. Butterflies
B. Barnacles
C. True friends
D. Strangers

A. purpose of buying the product
B. quantity of buying the product
C. quality of bought product
D. all of above

A. Strangers
B. Butterflies
C. True friends
D. Barnacles

A. sought specialty products
B. unsought consumer products
C. convenient specialty products
D. convenience products and services

A. The product concept
B. The production concept
C. The selling concept
D. None of the above

A. The production concept
B. The product concept
C. The selling concept
D. The marketing concept

A. specialty products
B. convenience services
C. augmented products
D. unsought industrial product